Retention Marketing Manager
Retention Marketing Manager
Posted on :
07-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
07-04-2025
Job Description
About Us
Snif is setting the new standard in fine fragrance. The search for highquality scented products should be simple accessible and fun. We bring our customers what they want to smell and develop new unexpected ways for them to incorporate fine fragrance into their daily routines.
Every scent we develop is designed to be an immersive experience. From the name packaging design and creative campaigns to someones first spray we want them to see and smell the quality behind every release. Our formulas are always made with topshelf ingredients and are genderless nontoxic vegan and crueltyfree.
Snif products are sold on our DTC site www.snif and can also be found at all Ulta Beauty locations. Weve been featured across notable press outlets including Forbes Fast Co. WWD Vogue Allure Cosmopolitan NY Mag Harpers Bazaar and more. Additionally were backed by some of the most revered investors in the consumer goods space.
Were a lean team thats expanding quickly and were looking for someone who believes in our vision to shift the way people experience scents.
The Role:
At Snif our customer informs everything we do from the products we release to the way we communicate and evolve the brand. There is no person more important than our customer and no objective more critical than fostering loyalty and community. As the Retention Marketing Manager youll play a major role in Snifs retention marketing efforts. You will support planning and analysis across key initiatives including email and SMS marketing subscriptions loyalty sampling and customer surveying.
This role calls for a motivated customercentric thinker who excels at bringing ideas to life through crossfunctional collaboration and meticulous thoughtful implementation. Highlyorganized and detailoriented they ensure seamless across multiple channels. With a testandlearn mindset they embrace creative and innovative approaches while continuously optimizing for engagement and retention.
The Retention Marketing Manager will report directly to our VP of Customer and Retention and will work closely with our teams across marketing creative and brand retail and product development.
While we are based in New York City we operate as a fully remote team.
What Youll Do:
- Lead of Snifs retention initiatives ensuring seamless implementation across email SMS sampling loyalty subscriptions and more
- Define retention strategies for new product launches and evergreen products across channels
- Own Snifs email and SMS marketing efforts across campaigns and automated flows. This includes outlining the marketing calendar creating campaign briefs coordinating with copy and design for asset development defining customer segments performing tests scheduling campaigns and optimizing content for performance
- Support the management and optimization of Snifs subscription program ensuring a seamless customer experience assisting with subscriber communications defining and implementing growth strategies and monitoring key performance metrics
- Assist in the management and enhancement of Snifs loyalty program tracking engagement and collaborating with crossfunctional teams to drive member participation and retention
- Support the planning and analysis of Snifs product sampling initiatives coordinating distribution analyzing conversion and optimizing strategies to drive repeat
- Contribute to customer surveying efforts by coordinating survey distribution collecting responses and synthesizing insights for the broader team
- Monitor and report on key retention and engagement metrics identifying trends and opportunities for improvement
- Stay up to date on best practices in retention marketing conduct research on emerging trends and support creative ideation and testing to inform future initiatives
- Provide support for additional business and marketing needs
What Youll Bring:
- At least 34 years of work experience in marketing or highgrowth role; relevant experience in an ecommerce/DTC environment or with a major retailer is a plus
- Experience owning or managing email and SMS marketing programs
- Genuine excitement for customer loyalty and the world of retention marketing
- Exceptional organizational skills and attention to detail
- Nextlevel time management and project management skills. Youre a pro at taking an idea and owning it until completion
- Strength and rigor in navigating ambiguity. Youre a selfstarter and a team player
- Excellent verbal written and interpersonal skills that support developing and maintaining real trusting relationships
- Eagerness to rollup your sleeves with a figure it out mentality
- A curious and innovative mindset constantly seeking ways to make a product or process the best it can be
- Ability to translate data into simple realworld outcomes and goals
- Advanced proficiency in Excel PowerPoint and Google Suite
- Experience with Klaviyo and Postscript is strongly preferred
- A desire for (perhaps even a need for) the excitement grind and freedom that comes with an earlystage and fast growing startup
Bonus Points:
- Proven success at a fastpaced startup extra bonus points if in the beauty industry
- Knowledge/passion for scented products including (but not limited to) fragrance candles and laundry categories
What Youll Get
- Be part of a fastgrowing company with an awesome mission
- Highly competitive salary and equity so youre a part of the Snif family
- An opportunity for growth and ability to widen your role and responsibilities
- Medical Dental and Vision healthcare insurance
- 401K Retirement Plan with company matching
- Paid Parental Leave
- Flexible vacation and PTO policy
- Industryleading wellbeing and mental health benefits
- Virtual and remote work as well as workfromhome setup
- Snif product on us!
Required Experience:
Manager
Employment Type
Full-Time
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