Assoc Digital Marketing Manager Lead Generation
Assoc Digital Marketing Manager Lead Generation
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 68600 - 97600
1 Vacancy
Job Description
Join us as we empower the world to work out creating healthier lives together.
About the Opportunity:
The Associate Digital Marketing Manager Lead Generationis responsible for helpingplan and execute digital marketing campaigns forour global commercial business. The successful candidate will be a passionate creative digital marketer with a proven track record of launchingdigital campaigns that drive measurable results. The campaigns you will develop will drive global awarenessandqualified leads for our sales teamvia the global B2B websites.
This is a hybrid position based out of our Global Support Center in Rosemont IL. M/F remote and TTh are inoffice collaboration days #LIHybrid
Life Fitness / Hammer Strengths Associate Digital Marketing Manager Lead Generation will be responsible for:
Website Optimization
Build page layouts edit text images/videos and information displayed on all global B2B websites in compliance with web usability and accessibility standards
Collaborate with Global Product Marketing Content Segment Local Marketing Service Sales teams to develop new or update existing web content that will attract and build a trusted relationship with commercial customers (Health Clubs Hospitality Professional & Collegiate Athletic Programs etc.
Collaborate with web dev agency for regarding site updates and bug fixes
Create and optimize product detail pages assigned to your customer segment to effectively tell the brand product and customerbenefit story to maximize conversions
SEO/GEO (Generative Engine Optimization) Strategy
Perform keyword research content gap analysis competitor analysis content and technical audits of commercial websites
Monitor and report on organic website performance including the growth of implementing onpage and offpage SEO recommendations
Develop and execute GEO strategies to optimize AIgenerated content for better engagement and relevance
Stay up to date on SEO/GEO trends (voice search AI and machine learning UX) and the competitive search landscape
Channel Optimization & Testing
Optimize and maintain LF / HS YouTube channels based on best practices
Ongoing campaign optimizations including ad landing page testing and and analysis of A/B tests
Work with various analytics and data sources to track and analyze campaign effectiveness to determine ROI and goforward plans
Support by testing and evaluatingcreative datadriven campaigns to move users through the full funnel via paid channels including SEM display advertising retargeting and paid social
Campaign Development
Collaborate with and support the Digital Marketing Manager on marketing initiatives targeted toward growing Life Fitnessscommercial customerfootprint
Develop expertise in thecommercialcustomer segments(Health Clubs Hospitality Professional & Collegiate Athletic Programs etc. their needs challenges influences and preferred digital hangouts
Collaborate with global marketing team to tell consistent brand and product story to target customer segment across international markets
REQUIRED QUALIFICATIONS:
Bachelors degree in marketing or a related field
3 years of digital marketing experience with a focus on SEO
Proficiency using Kentico or similar content management systems
Proficient in SEO tools like SEMRush AHrefs Screaming Frog or Moz
Skilled in Google Suite (GA4 Tag Manager and Search Console) with a strong datadriven mindset
Experience in content marketing and inbound marketing for B2B businesses
Strong communication skills (written verbal and presentation) with a proven ability to share information effectively across teams
Able to adapt in fastchanging environments take risks and explore new approaches to drive innovative solutions
Comfortable working across multiple time zones and managing multiple projects and deadlines
Proficient in Microsoft Office Suite
PREFERRED QUALIFICATIONS:
Familiarity with AI tools like ChatGPT or Gemini
Experience writing website copy
Knowledge of social media platforms
Experience working with creative agencies and coordinating marketing efforts
Understanding of paid media performance (SEM display ads retargeting paid social)
Passion for the fitness industry or knowledge of fitness products
Global marketing experience
Life Fitness / Hammer Strength offers a comprehensive package of benefits for fulltime team members including but not limited to: a 401(k) savings plan with 4 employer match; medical dental and vision insurance parental medical and military leaves of absence paid time off including 12 paid holidays throughout the calendar year paid vacation days beginning at 13 days annually paid sick leave as provided under state and local paid sick leave laws company paid shortterm disability and optional longterm disability health savings account health care and dependent care reimbursement accounts employee and dependent life insurance and supplemental life and AD&D insurance hospital indemnity; identity protection legal services adoption assistance tuition assistance commuter benefits employee discounts and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Want to take the next step in your career
Life Fitness/Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths push your limits and unleash your potential. If you feel the position is right for you we invite you to apply. Well work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description then well hop on a call to get to know you and your experience and discuss the position in more detail. If its not the right opportunity this time well always let you know.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants including individuals with disabilities and protected veterans are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal state and local laws regardingemploymentrecruitment and hiring. All qualified applicants are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin citizenship status disability protected veteran status or any other category protected by applicable federal state or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process including the postoffer stage and will only correspond through @lifefitness or @indoorcycling domain email addresses or for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications inquiries or solicitations from unapproved staffing agencies or vendors.
Required Experience:
Manager
Employment Type
Full-Time
