Head of Product Marketing FAS
Head of Product Marketing FAS
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Salary Not Disclosed
1 Vacancy
Job Description
FAS (Financial Advisor Services) Marketing is the marketing organization focused on Vanguards intermediary business. With over $3 trillion in AUM the FAS division has been the leanest and fastestgrowing business over the last decade. Marketing has been on a significant and successful transformation journey over the last three years. We have matured from wholesalerreactive to data and clientinsight driven. We have made significant progress in our personalization and omnichannel journey capabilities. Our efforts have resulted in double digit growth in our through the funnel OKRs (reach engaged and converted).
As a leader in Index products we see a need for clients to reevaluate their current portfolio allocation and product selection for the coming decade. We have launched a lot of exciting new products and have a deep pipeline of solutions to come. To lead this next phase of growth we are looking for a Head of Product Marketing FAS to lead all our intermediary offers which include 40 Act Products (mutual funds and ETFs) Technology Offers (e.g. Portfolio Analysis Direct Indexing etc) as well as our expert thought leadership (Financial Planning Market Outlook Portfolio Perspectives). This leader will combine a deep understanding of macroeconomic trends FAS business strategy and modern marketing capabilities to create an integrated marketing strategy.
What you will do:
- Serve as Marketings quarterback managing a group of highly talented strategists to articulate the end to end gotomarket strategy for our investment products.
- Shift away from collateral production to creating a model focusing on content experience & engagement thatcan execute both campaigns as well as always on client journeys. Joina team of highly motivated colleagues in Digital Creative and Channel Marketing on this transformation.
- Partner with divisional Sales Strategy & Development as well as enterprise partners to define the divisional strategy aligned with OKRs.
- Serve as the bridge between the Sales and FAS Marketing by leading the development of marketinglevel plans that map back to FAS divisional OKRs.
- Maintain a strong working knowledge of the clients competitors and industry trends within the FAS market.
- Communicate and frame strategic messages in a clear and compelling manner.
What you will need:
- Strong experience in stakeholder engagement and superb commercial instincts.
- Expertise with the FASspace with a good understanding of investment products and trends.
- Strategic agility to solve problems and elevate others thinking by exploring creative alternatives.
- Working or the ability to quickly develop knowledge of the FAS advice offers and the implications of broader industry events.
- Ability to thrive in fastpaced environments; facilitate decisionmaking and drive results across crossfunctional teams.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard we dont just have a missionwere on a mission.
To work for the longterm financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling inperson learning collaboration and connection. We believe our missiondriven and highly collaborative culture is a critical enabler to support longterm client outcomes and enrich the employee experience.
Required Experience:
Director
Employment Type
Full-Time
