Director Performance Marketing Monopoly GO
Director Performance Marketing Monopoly GO
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Job Description
- Work closely with the global team and lead the performance marketing team for Monopoly GO! in Barcelona
- Develop UA strategy methodology and processes to deliver on each games performance targets and improve teams capabilities
- Bring leading analysis and insight to acquisition funnel measurement including helping to define & set goals for key performance indicators on each game and working with Analytics on implementing improved Business Intelligence and Data Science predictions
- Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation analysis and optimization
- Serve as key team leader offering feedback guidance & coaching and industry mentorship to Scopelys Barcelonabased UA team
- Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook Google mobile ad networks ad exchanges offerwall) while also ideating and establishing new user acquisition funnels
- 6 years of acquisition marketing experience with preference for mobile apps and specific experience in some subset of Facebook Google mobile ad networks and mobile ad exchanges
- 3 years of people management experience
- 2 years of proven success either growing and directly managing a worldclass user acquisition team (or if not a track record of successful mentorship and training)
- Demonstrated ability to effectively manage and optimize a multimillion dollar acquisition budgets
- Experience of working with cross timezone teams
- Demonstrated ability to drive major incremental volume & returns from improvements in automation marketing tech stack fraud prevention or analytics.
- Proven ability to partner with crossfunctional stakeholders in Product Finance Creative and Engineering to drive successful outcomes
- Preference (but not requirement) for experience with match3 puzzle or other casual mobile games
About Us
Scopely is a global interactive entertainment and mobilefirst video game company home to many top awardwinning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and liveoperates immersive games that empower a directedbyconsumer experience across multiple platformsfrom mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a worldclass team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multibilliondollar business due to its ability to create longlasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
For more information on Scopely visit: scopely
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Required Experience:
Director
Employment Type
Full Time
