Digital Marketing Manager
Digital Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
At Vanguard were different by design. Since our founding in 1975 we set out totake a stand for our investors. To create a company that puts them at the centerof what we do and inspire our crew to work on their behalf. We transformed anindustry and were still on a mission. Imagine your future here.
JoinFinancial Advisor Services (FAS) Marketing as a Digital Marketing Manager. In this role youll play an integral role in developing and leading audiencebased strategies into market to meet advisor needs with the right message at the right time. FAS Marketing is at the forefront of our desire to deliver exceptional client experiences for financial advisors. Learn more about Vanguards marketing team here.
Do you love collaborating with crossfunctional teamsDo you love the everchanging landscape of digital marketing Do you want to help deliver marketing strategies to drive outcomes for our clients and our business Do you want access to a worldclass modern marketing tech stack If yes then this position is for you!
In this role youll:
Partner closely with your aligned pod engagement strategist functional area experts and our media and creative teams to help develop and launch integrated omnichannel experiences to financial advisors.
Develop and deploy triggerbased journeys in Marketo.
Develop the test and learn approach for digital channels and share learnings with the pods and broader digital marketing team to better position future content and digital marketing tactics.
Comanage our channel level marketing calendars with fellow digital marketing managers.
Partner with functional area experts to vision design and implement digital and nondigital solutions including campaign landing pages email templates social media posts direct mail and other deliverables.
Conduct email deployment process including QA and review.
Partner with data analysts to provide insight on campaign performance.
Stay current on existing and emerging digital channels and digital marketing technologies.
Serve as the digital marketing expert to our marketing podsproviding strategic recommendations across all channels including web email social media and paid channels.
Develop implement and monitor of digital marketing tactics ensuring that all content complies with SEO UX and digital marketing best practices and guidelines.
Ensure digital marketing activities are aligned with the overall FAS department strategy and goals.
Assist with dening the appropriate success and effectiveness of digital marketing initiatives and provide indepth reviews of digital marketing effectiveness in collaboration with our data analysts.
Build and maintain effective relationships with various internal and external parties including product owners business and marketing leaders and key decision makers internally. Proactively foster communication between stakeholders.
Collaborate with data analysts to properly structure and measure channel level experimentation strategies and campaigns. Identify and analyze varied sources of data and information to inform campaign decisions.
Partner with your fellow digital marketing managers to continuously enhance best practices and identify opportunities for experimentation.
Educate Marketing pods on best practices in integrated marketing and continuously bring in outside perspectives on industry changes.
Qualifications:
Undergraduate degree in Marketing or equivalent experience
Minimum ve years related work experience.
Experience with Marketo.
Marketing automation experience required.
Demonstrates strong persuasion and inuence skills. Condent when presenting recommendations.
Demonstrated experience in building and executing A/B testing an experimentation to build learnings for future marketing tactics.
Drives innovation and thinks creativelyto set and implement a strategy.
Demonstrates a strong collaborative work style often facilitating conversations and working sessions as part of the agile marketing process.
This role is part of our hybrid work model with Tuesdays Thursdays required in our offices to foster collaboration and relationships. On Mondays and Fridays our crew will have the option to work remotely or continue working from our offices in Malvern PA. Relocation assistance is available for this role.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard we dont just have a missionwere on a mission.
To work for the longterm financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling inperson learning collaboration and connection. We believe our missiondriven and highly collaborative culture is a critical enabler to support longterm client outcomes and enrich the employee experience.
Required Experience:
Manager
Employment Type
Full-Time
