Associate Director-Product Marketing
Associate Director-Product Marketing
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Job Description
Hello! Youve landed on this page which means youre interested in working with us. Lets take a sneak peek at what its like to work at Innovaccer.
Go to Market at Innovaccer
Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you lets chat about how you can help us tell our special story.
About the Role
We at Innovaccer are looking for an Associate DirectorProduct Marketing for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions engage key stakeholders and drive revenue growth. Working closely with crossfunctional teams you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.
A Day in the Life
- Develop and execute comprehensive product marketing strategies to drive awareness adoption and revenue growth for our valuebased care technology solutions
- Collaborate with product management sales and other crossfunctional teams to define product positioning value propositions and target customer segments.
- Create compelling marketing collateral including sales enablement materials product messaging documents case studies and presentationsto effectively communicate the value proposition of our solutions.
- Lead the planning and of product launches working closely with crossfunctional teams to ensure successful product introductions to the market.
- Develop and manage integrated marketing campaigns across multiple channels including digital marketing social media email marketing events and webinars to generate leads and drive demand.
- Establish and maintain strong relationships with key opinion leadersindustry influencers and strategic partners to enhance brand visibility and credibility in the market.
- Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Use datadriven insights to optimize marketing strategies and tactics.
- Stay abreast of industry trends regulatory changes and competitive developments in the valuebased care market. Translate insights into actionable recommendations to inform product roadmap and marketing strategy.
- Conduct market research and analysis to identify key market trends customer needs and competitive insights. Utilize this information to inform product positioning messaging and gotomarket strategies.
What You Need
- Bachelors degree in marketing business healthcare administration or a related field. MBA or advanced degree preferred.
- 10 years of experience in product marketing preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of valuebased care models healthcare payment reform and healthcare industry trends.
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
- Proven track record of developing successful gotomarket strategies and product launches
- Proficiency in creating highly visuallyappealing marketing assets such as pitch decks brochures and sales collateral
- Excellent communication and interpersonal skills with the ability to effectively collaborate with crossfunctional teams and influence stakeholders at all levels of the organization.
- Demonstrated ability to think strategically analyze market data and translate insights into actionable marketing plans.
- Proficiency in marketing automation platforms CRM systems and analytics tools is a plus
- Selfmotivated resultsoriented and able to thrive in a fastpaced dynamic environment.
We offer competitive benefits to set you up for success in and outside of work.
Heres What We Offer
- Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
- Parental Leave: Experience one of the industrys best parental leave policies to spend time with your new addition.
- Sabbatical Leave Policy: Want to focus on skill development pursue an academic career or just take a break Weve got you covered.
- Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness disease or injury.
- PetFriendly Office*: Spend more time with your treasured friends even when youre away from home. Bring your furry friends with you to the office and let your colleagues become their friends too. *Noida office only
- Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your childs wellbeing first. *India offices
Where and how we work
Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information we strongly advise you to report them immediately to our HR department at Additionally please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information including bank account details.
Required Experience:
Director
Employment Type
Full Time
