The Role:
We are seeking a highly motivated and detailoriented Communications Associate to support SoFis corporate and policy communications efforts. The Communications Associate will help drive awareness of SoFis mission business products and performance through media relations content development and strategic storytelling. They will collaborate across our business units marketing social investor relations legal and policy and government affairs teams to support and execute communication plans and help land consistent and impactful media coverage and enhance SoFis policy communications.
This role requires an understanding and interest in financial services corporate storytelling emerging trends across the industry a keen understanding of the media landscape and a strong awareness of the public policy environment to help SoFi stand out and fulfill its mission.
What youll do:
- Strategic Communications and Media Relations:
- Support the development and of communications strategies that align with SoFis mission and business goals.
- Assist in media relations efforts including researching and maintaining media lists drafting pitches and coordinating interviews for both corporate and public policy priorities.
- Monitor media coverage and industry trends providing insights to inform communication strategies.
- Support measurement and reporting efforts by tracking the effectiveness of communication campaigns.
- Draft and edit press materials executive messaging blog posts and other content to amplify SoFis corporate campaigns and overall narrative.
- Help manage SoFis response to media inquiries and assist in issues management and crisis communications.
- Coordinate with internal teams and external agencies to ensure smooth of communication initiatives.
- Policy and Government Affairs Support:
- Support the Policy and Government Affairs program in monitoring and sharing in realtime policyrelated news that could impact SoFis business.
- Assist with the development of prep materials such as logistics talking points and bios for SoFi executives participating in policyfocused conferences events or podcasts.
- Help coordinate and support policyrelated events and meetings.
- Lead the development of a weekly
- Assist with timely filings of lobbying disclosures with the House of Representatives and other relevant bodies on behalf of SoFi.
What youll need:
- 23 years of experience in communications public relations or a related field with exposure to or interest in public policy communications
- Knowledge of the financial tech and finance media landscape and an understanding of the public policy environment affecting the industry.
- Strong writing editing and verbal communication skills.
- Ability to understand and use data and financial performance figures to build accurate and compelling story angles and programming.
- Understanding of media relations and experience working with journalists is a plus.
- Ability to manage multiple projects and deadlines in a fastpaced environment.
- Strong analytical and problemsolving skills with attention to detail.
- Experience with media monitoring tools and PR software is a plus.
- Bachelors degree or relevant work experience
Required Experience:
IC