Senior CRM Retentions Specialist Reactivation and Cross Marketing CRM
Senior CRM Retentions Specialist Reactivation and Cross Marketing CRM
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
Our client is a dynamic and innovative leader in the online gaming industry dedicated to enhancing player experiences through cuttingedge marketing strategies. They focus on delivering engaging datadriven solutions to maximize customer retention and lifetime value.
Key Responsibilities
Player Engagement & Retention Strategies
- Develop and execute personalized retention strategies based on player behavior and preferences.
- Collaborate with marketing acquisition product development and customer support teams to align retention efforts with business goals.
- Design multichannel campaigns to increase player engagement and retention.
- Analyze player segmentation data to create targeted engagement plans.
Reactivation & CrossMarketing
- Develop strategic reactivation initiatives to reengage inactive players.
- Conduct competitor analysis to enhance reactivation tactics.
- Implement A/B testing and multivariate testing to optimize reactivation strategies.
- Create and manage targeted reacquisition offers for key campaigns and partners.
- Monitor key metrics including:
- Causes of player inactivity
- Postreactivation behavior (bonus/deposit activity)
- Player value KPIs: ARPU deposit values frequency active days
- Bonus cost efficiency
- Brand and affiliate reactivation performance
Data Optimization & Performance Monitoring
- Utilize CRM tools (Optimove XP Smartico) to track and analyze player engagement.
- Monitor email and communication metrics (deliverability open rates clickthrough rates).
- Ensure effective segmentation and targeting for maximum engagement longevity.
- Champion industry best practices and drive innovation in retention marketing.
Required Experience:
Senior IC
Employment Type
Full-Time
