PPC Manager -Digital Marketing Overseas Education
PPC Manager -Digital Marketing Overseas Education
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Job Description
As the PPC Manager you will advise implement test and optimise advertising campaigns all around the world driving both volume and quality of leads. Youll help launch and report on various paid search and paid social campaigns across Google Ads Instagram Facebook TikTok Snapchat etc to boost the recruitment effort. You will lead on test and learn activities to enhance our PPC campaigns.
Youll receive mentoring from digital marketing experts and gain valuable exposure to many other important aspects of a marketing team thats currently going from strength to strength! On a typical day you can expect to undertake the following duties:
Your responsibilities
Lead on paid search activity providing expertise and knowledge to deliver maximum return on investment
Implement and monitor paid social media campaigns for Kaplan International Pathways to achieve objectives in targeted leads and customer acquisition
Adjust paid campaigns to multiple geographic regions when needed
Optimise and report on test and learn activities to innovate and establish best
practices for the paid channels activity across the international markets
Drive efficiencies with analyticsled plan build and test of PPC campaigns
Report and analyse results regularly by using different data sources (Google Analytics Salesforce advertising platforms etc)
Implement and monitor dataled strategies for the international markets that deliver against the marketing plans
Collate and distribute information for internal reporting
Present strategies and plans to internal stakeholders in the markets and other
central teams
Help lead on sharing internal and external digital trends and technologies with the team to continually improve the program and maintain competitive advantage
Build and maintain relationships with market managers
Identify improvement opportunities across the digital analytics remit supporting the wider roadmap
Candidates Requirement
Minimum 2 years PPC and Paid Social experience
Knowledge of digital marketing concepts
Strong analytical skills
High attention to detail
Strong understanding of reporting platforms e.g. Google Analytics
Strong communication skills and ability to build relationships
Excellent organisational and project management skills
Positive attitude flexible can work collaboratively
Enthusiastic energetic and passionate likes to bring ideas to the table
Interest in ongoing learning and desire for personal development
Desirable:
Experience in a CRM system e.g. Salesforce
Marketing Mathematics or Businessrelated degree
Fluency in written and Spoken English; other languages are a plus
Working knowledge of tagging and tracking e.g. Google Tag Manager
Benefits
Contributory pension scheme
Medical insurance for self & dependent (company sponsored)
23 days holiday plus national holidays
Working hours 9:30 AM to 6:00 PM Flexible based on role requirement)
The opportunity to grow as part of a division in a successful multi national education company
About Company
Our client is a global education consulting company that offers lifechanging study opportunities for international students from more than 100 countries around the world. Their university preparation programs provide a blend of English language training academic modules and study skills to ensure that students have the skills they need to progress to and excel in undergraduate and postgraduate degree programs at leading universities. colleges span across the UK as well as numerous locations across the US Australia and Asia Pacific.
They share the vision of their partner Universities to support talented international students undertaking their degrees in some of the worlds most popular student destinations in Arizona Boston Connecticut and New York.
Required Experience:
Manager
Employment Type
Full Time
