Brand Consumer Insights Strategist
Brand Consumer Insights Strategist
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Job Description
Location:London EC1V 7LQ
Hours:40 hour per week Monday to Friday
Benefits:Wayfair Employee Discount Private Medical Care Dental Care Gym Membership Tuition Reimbursement 25 Days starting Holiday (with tenure entitlement) Bank Holidays Pension Cycle to Work scheme amongst others.
We are excited to welcome a datadrivenBrand & Consumer Insights Strategist to our team. In this pivotal role you will shape and deliver crosschannel brand strategies that bring Wayfairs promise to life in the UK & Ireland. By blending creativity analytics and strategic thinking youll ensure our brand resonates deeply with target audiences while driving geospecific business goals. This is an independent contributor role so initially you will not have the support of a team. However as the business and markets grow we plan to add team members to support and expand this role. This is an opportunity to make a meaningful impact within a fastpaced entrepreneurial environment.
Who We Are
The EU Brand & Integrated Marketing Team leads a dynamic portfolio of brand and promotional initiatives across Europe including Brand & Promotional Strategy OmniChannel Content & Campaign Strategy Onsite Marketing and Consumer Insights.
We are a collaborative customerfocused team committed to crafting cohesive crosschannel strategies that integrate emotive functional and promotional messaging. Our goal is to deliver seamless engaging customer experiences while ensuring alignment with Wayfairs overarching brand vision. Acting as strategic partners across teams we continuously advocate for our customers and push creative boundaries to drive impactful results.
What Youll Do
- Conduct detailed research to understand target audience preferences behaviors and pain points in the furniture and home decor category. Identify emerging consumer trends and ensure campaigns resonate with evolving expectations.
- Leverage data on shopping habits such as the growing preference for online purchasing and social media inspiration to craft targeted strategies. Focus on aligning with consumer desires for aesthetics functionality and value.
- Perform comprehensive competitor and trend analysis to uncover market opportunities anticipate threats and keep Wayfairs brand strategy innovative and forwardlooking.
- Develop and oversee the UK & Ireland Consumer Insights Roadmap using data and analytics to guide strategic decisionmaking and refine marketing efforts.
- Manage quarterly brand health tracking surveys and Media Impact Tracking processes collaborating with external research partners to gather analyze and report actionable insights that drive campaign performance and strategic alignment.
- Create indepth datadrivencreative briefs for internal creative teams & external creative agencies ensuring all concepts are strategically aligned with brand objectives and audience needs.
- Review refine and approve creative concepts to maintain brand consistency and quality across a variety of platforms including TV Radio Digital Print and Social Media.
- Work closely with the Campaign & Content Strategist to align on marketing channel strategies ensuring cohesive audience exposure across channels such as Online Video Paid Social Display Email and more.
- Champion innovation and creativity by bringing fresh perspectives to campaigns and branding initiatives ensuring Wayfair remains engaging relevant and ahead of industry trends.
- Lead the ownership and development of seasonal gotomarket strategies in collaboration with key stakeholders integrating critical business objectives product priorities competitive insights and consumer trends to deliver bestinclass GTM plans. Focus on driving strong brand and product differentiation from competitors ensuring Wayfairs unique value proposition is clear and compelling to target audiences.
- Own the development distribution and optimization of the Wayfair Annual Brand & Promotional Calendar. Collaborate with stakeholders and leverage datadriven insights to plan campaigns brand focus areas and key moments that strengthen brand positioning and maximize exposure.
- Collaborate with stakeholders including Creative Teams Curated Merchandising Promotions Channel Leads and Senior Leadership to ensure strategic alignment.
- Apply an experimentation mindset continuously testing learning and optimizing campaigns for improved performance.
What Youll Need
- Bachelors degree in Communication Brand Management Digital Marketing or a related field.
- 6 years of experience in brand strategy consumer insights or a similar role (e.g. advertising agency ecommerce or retail).
- Proven expertise in developing B2C brand and promotional campaigns with demonstrated success in the UK market.
- Strong communication skills with the ability to tailor messaging for diverse audiences including senior stakeholders creative teams external creative agencies and research partners.
- Exceptional stakeholder management skills with the ability to align teams around shared goals.
- Expertise in simplifying complex processes and managing multiple priorities effectively.
- Analytical mindset with a proven ability to interpret data and make informed decisions.
- Passion for innovation and problemsolving with a proactive resultsdriven approach.
- Solid understanding of current market trends and consumer behavior in the retail space.
- Ability to operate effectively as an independent contributor driving results and managing responsibilities without direct team support.
- Fluency in English.
Why Join Us
This role offers the chance to thrive in a highgrowth environment take ownership of impactful projects and collaborate with talented professionals across Europe. If you are passionate about driving customerfocused brand strategies and making a tangible difference wed love to hear from you.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Employment Type
Full Time
