Sr Associate Channel Marketing Manager Off Road PGA
Sr Associate Channel Marketing Manager Off Road PGA
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Job Description
At Polaris Inc. we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are and we create incredible products and experiences that empower us to THINK OUTSIDE.
JOB SUMMARY
As OffRoad Category Sr. Associate Channel Marketing Manager you will lead the development of short and longterm dealership retail vision strategy tactics and for the OffRoad Vehicles Parts Garments and Accessories (PG&A) business. You will play a critical role in the evolution of a retailfocused operating model. Your efforts will help to grow retail sales across PG&A dealer network while partnering with the Offroad wholegood business to integrate PG&A throughout the marketing and merchandising process. You will work closely with PG&A category teams field sales team PG&A Aftermarket brands and the OffRoad platform teams to bring your strategies to life and execute plans to drive retail performance.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Retail Strategy &
- Responsible for building and executing industryleading instore merchandising plans and planograms to enhance the Polaris Retail Experience
- Partners with PLSS team to develop Polaris dealer point of purchase displays and marketing support to drive retail
- Creates dealer marketing strategies aligned with the Offroad PG&A operating plan to deliver retail goals levering instore marketing plans merchandising and promotional levers
- Partners with PLSS team to execute promotional strategies in the dealer network
- Based upon dealer marketing plans drives toward retail sales goals for regions in partnership with PG&A sales team
- Analyzes retail inventory and stocking data to understand retail trends and makes dealer/ region specific recommendations based on the data
- Partners with Whole Goods Channel Marketing and Channel Development to develop and execute merchandising to improve the customer experience
- Execute dealer aftermarket merchandising strategies
- Align with the OffRoad whole goods channel marketing team to integrate PG&A channel marketing strategies into a cohesive message for consumers and dealers
Competitive Analysis
- Tracks competitive intel from dealership perspective including tracking and reporting of competitor programs and announcements
- Partners with sales to gather competitive and market insights; aggregates and communicates competitive intel to Offroad PGA category team
- Executes on countermeasures to competitor programs and market share position
Field Communication
- Partners with Sales to set and communicate monthly merchandising priorities for field sales
- Provides voice of the field input to support Offroad PGA marketing and merchandising strategy
- Creates and initiates dealer communications relative to productline specific sales matters
SKILLS AND KNOWLEDGE
- Bachelors degree in business merchandising marketing or related field
- 46 years of relevant merchandising and/or marketing experience
- CPG and or category management a plus
- Outstanding organization and collaboration skills required
- Indepth knowledge of dealers and the channel in which they operate
- Commercial awareness merchandising/planogram experience
- Candidate must be detailoriented and a creative thinker with strong communication and project management skills
- Demonstrated ability to work crossfunctionally and interact with all levels of management
- An understanding appreciation and/or passion for powersports and related/similar businesses
- Travel 20
The pay range for Minnesota is $82000 to $102000 per year. Individual salaries are determined through a wide variety of factors including but not limited to education experience knowledge skills and geography.
#LIGR1
#LIHybrid
This position is not eligible for sponsorship
To qualify for this position former employees must be eligible for rehire and current employees must be in good standing.
We are an ambitious resourceful and driven workforce which empowers us to THINK OUTSIDE. Apply today!
At Polaris we put our employees first by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation including a marketleading profitsharing plan that is fundamental to our payforperformance culture.At Polaris employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k) financial wellness education and consultation to plan for their financial future. In addition to competitive pay Polaris provides a comprehensive suite of benefits including health dental and vision insurance wellness programs paid time off gym & personal training reimbursement life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off we support employees who actively volunteer their time efforts and passions to improve the health and wellbeing of the communities in which they live play and work. Employees at Polaris drive our success and are rewarded for their commitment.
About Polaris
As the global leader in powersports Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris highquality product lineup includes the Polaris RANGER RZR and Polaris GENERAL sidebyside offroad vehicles; Sportsman allterrain offroad vehicles; military and commercial offroad vehicles; snowmobiles; Indian Motorcycle midsize and heavyweight motorcycles; Slingshot motoroadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats including industryleading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts garments and accessories. Proudly headquartered in Minnesota Polaris serves more than 100 countries across the globe. www.polaris
EEO Statement
Polaris Inc. is an Equal Opportunity Employer and will make all employmentrelated decisions without regard to race color religion creed sex sexual orientation gender identity national origin age disability marital status familial status status with regard to public assistance membership or activity in a local commission protected veteran status or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process or otherwise need assistance or an accommodation in the recruiting process should contact Human Resources ator.To read more about employment discrimination protection under U.S. federal law see:Know Your Rights: Workplace Discrimination is Illegal (eeoc).
Required Experience:
Manager
Employment Type
Full-Time
