Associate Director of Content Marketing
Associate Director of Content Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Morehouse College: Morehouse College is the only historically Black college focused on educating men . For more than 153 years Morehouse has produced some of the most impactful and distinguished world leaders in business government education entertainment medicine finance and the law. The Morehouse Office of Strategic Marketing Communications and Admissions is seeking to hire an experienced marketing professional and strong people manager to expand Morehouse storytelling to support key reputation rankings enrollment academic and revenue driving initiatives across the College. About the Position: The Associate Director of Content Marketing ADCM will plan and execute strategies that showcase and amplify the Morehouse experience while promoting awareness and support for the Colleges mission vision and initiatives. The ADCM will report directly to the Director of Brand Marketing and Communications DBMC and lead a team of content creators who serve as the central point of contact for content social media and design needs for the College. The ADCM will also provide oversight for a student content creators program that drives user generated content. The Content teams goals include but are not limited to increasing Morehouses social media followership and engagement admissions numbers attendance at various Morehouse events etc. The ADCM will drive the daytoday management of the Departments and the Colleges content efforts by developing a content calendar for institutional marketing branding admissions and other initiatives designed to highlight the Colleges value proposition for key stakeholder audiences. The ADCM will assist the DBMC in assembling the digital asset management system that will house and catalog all photography videography and graphics captured at the College by the content team and contracted vendors for the College. The ADCM will also assist and support the DBMC in the management of the Colleges brand messaging consulting and coordination for institutional initiatives. This includes serving on a handful of regular committees and instituting best practices in reaching key target audiences. This role will collaborate with every department within the College. The ADCM will assist the DBMC with overseeing alignment to our brand. Cultural competency interpersonal and collaboration skills are a must.
Required Qualifications
Minimum Qualifications: Demonstrated personal and/or professional understanding of the culture value and impact of Morehouse College and HBCUs at large. This is purposedriven work. Entrepreneurial work ethic/ balanced with exceptional creative vision and storytelling capabilities. Strong interpersonal leadership and communications skills. Cultural competency is a must. Bachelors degree in marketing or an appropriate related field. A minimum of 8 years of experience in marketing content and/or brand management. A minimum of 5 years of experience in creating content for various channels. People management experience preferred.
Required Experience:
Director
Employment Type
Full Time
