CRM Executive

Title:CRM Executive
Department: Marketing
Reporting to: Head of Marketing
Location: Shoreditch London HQ 3 days in office)
Working pattern: Fulltime 40 hours per week (inclusive of 1 hour paid lunch)

About Us
Here at Beryl we have a clear vision: to build a better world by getting more people in cities moving sustainably.

Our aim is to be the UKs leading micromobility company delivering sustainable shared schemes to UK communities. As the only BCorp micromobility operator we care about community safety the environment and effective design. Beryl is growing nationally and now is the most exciting time to join our team.

The Role
As CRM Executive youll own the customer journey crafting datadriven campaigns that boost engagement retention and loyalty. Youll develop automated lifecycle communications that turn new users into power riders and keep them coming back.

Youll work across marketing product and tech teams to ensure our CRM efforts are personalised efficient and impactful. Whether its launching a new promo optimising Braze automations or refining our retention strategy youll be the goto expert in CRM at Beryl.

Key Responsibilities

CRM Strategy &

• Own the endtoend lifecycle marketing strategy from onboarding to reengagement.
• Build and optimise automated campaigns including Welcome Series Lapsed User Journeys and Pass & Bundle Promotions.
• Manage Braze to ensure smart segmentation personalisation and automation.
• Test and optimise messaging timing and content through A/B testing.

DataDriven Growth

• Define and track key retention KPIs (Week 1 Retention Monthly Active Riders Pass Adoption New Riders etc..
• Use Looker dashboards to analyse user behavior and campaign performance.
• Experiment with segmentation and dynamic content to improve conversion rates.

Promo & Voucher Management

• Create and manage promo codes in Voucherify ensuring seamless tracking and redemption.
• Work with councils and corporate partners to launch and monitor discount campaigns.

Stakeholder Collaboration

• Work closely with marketing product data and ops teams to align CRM initiatives with business goals.
• Partner with the tech team to troubleshoot and improve audience filtering in Braze.
• Support cityspecific campaigns ensuring a localised and personalised approach.

CustomerCentric Engagement

• Develop messaging that speaks to different user personas (commuters tourists leisure riders).
• Ensure all communications feel personalised engaging and actiondriven.
• Use push notifications IAMs and emails to reengage lapsed users.
  
  

What Were Looking For

• Detailoriented efficient and able to work at speed.
• Strategic thinker with problemsolving skills.
• Proactive adaptable and thrives in a fastmoving environment.
• Strong stakeholder management and collaboration skills.
• Ability to influence and challenge thinking across teams.
• Empathy and customerfirst mindset in CRM strategy
• Ownership and accountability for CRM performance.
• Committed to long term user engagement and growth.
• Passionate about making micromobility a daily habit for riders.

Nice to have

• Experience with Braze or similar CRM platforms.
• Knowledge of Looker or customer data tools.
• Background in mobility travel or subscriptionbased businesses.

• The chance to build the business and help Beryl on our journey to become one of the biggest micromobility operators in the world.
• 24 days annual leave plus bank holidays
• Birthday day off
• Employer pension contributions
• Enhanced parental leave
• Employee assistance program (counselling support)
• Annual learning and development budget
• Cycle to work scheme discounted bikes & accessories
• Tech scheme discounted technology and home products
• Paid volunteer days
• Discounted gym memberships across the UK

Equal opportunities
At Beryl we are proud to be an equal opportunity employer. All candidates will be fairly
reviewed for the role without regard to race religion sexuality age disability gender identity
nationality or any other protected status. We particularly welcome people from a BAME
background or those who are disabled as they are currently underrepresented in our
workforce. If you wish to discuss reasonable adjustments for this role please indicate this within
your application and we will be in touch with you.

While upholding the Equalities Act we are committed to continuing to improve our workplace
culture and environment. We strive to support all staff and maintain an inclusive workplace we
champion and support mental health and wellbeing activities. We value employees from diverse backgrounds and family arrangements and have flexible working policies that support our staff in balancing their personal and work lives.

Background Checks
Upon offer of employment all applicants will be required to undergo background checks. You will be required to complete our Right to Work check employer referencing qualification verification and Disclosure & Barring Service (DBS) checks.

Any questions please contact