Demand Generation Manager
Demand Generation Manager
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Salary Not Disclosed
1 Vacancy
Job Description
At Apono we empower organizations to run in the cloud by aligning operations and security around access management.
Our platform provides companies with JustInTime and Just Enough access across their hybrid environments reducing the access risk while improving productivity. Apono has offices in New York and Tel Aviv and supports dozens of customers across the US and the world including large Fortune 500 companies and was honored in Gartners Magic Quadrant for Privileged Access Management.
What are we looking for
We are hiring an exceptional and passionate Demand Generation Manager to join our elite team. In this role youll play a pivotal role in maintaining our marketing operations optimizing our online presence and driving content creation efforts that optimize how prospects discover Apono. This role is ideal for a selfstarter passionate about marketing technology and content development who thrives in a collaborative fastpaced environment.
Responsibilities:
- Demand Generation & Lead Nurturing:
- Develop and execute demand generation campaigns across paid organic and referral channels to drive leads and pipeline growth
- Optimize lead generation funnels including landing pages email campaigns and social media strategies
- Implement A/B test messaging creatives and ad placements to improve conversion rates
- Implement and track ABM (AccountBased Marketing) tactics to target highvalue accounts
- Marketing Technology Management:
- Maintain and administer the marketing stack including marketing automation platforms and CRM systems
- Ensure integration functionality and reporting accuracy across platforms
- Be comfortable leveraging new technologies including AI in the campaign lead generation/nurturing process and content development for the website and blogs.
- Website Management and SEO:
- Maintain optimize and expand the company website to align with branding campaign product launch and strategic goals
- Implement SEO best practices to drive organic traffic and improve search engine rankings
- Conduct research to stay ahead of SEO algorithms stay on top of the search and predict its future
- Blog Management:
- Oversee the company blog including scheduling formatting and publishing
- Collaborate with internal teams and thirdparty writers to ensure highquality engaging content
- Author select blog posts that resonate with target audiences and reflect industry expertise
- Paid media :
- Familiarity with Google Ads LinkedIn Ads TLDR ads and retargeting strategies
- Understanding of paid and organic channel synergy
Keys to Success:
- EndtoEnd Ownership:
- Take full accountability for assigned projects and tasks from initiation to completion.
- Ensure timely delivery of outcomes that align with company objectives.
- Resource Management:
- Effectively collaborate with thirdparty teams such as SEO and design partners to achieve marketing goals.
- Maintain clear communication and ensure external deliverables meet expectations.
- Team Collaboration and Growth:
- Contribute to a positive team culture demonstrating a collaborative and solutionsfocused mindset.
- Stay updated on marketing trends and continuously seek opportunities for professional development.
Requirements:
- 3 years of experience in demand gen marketing operations website management or digital marketing in a SaaS B2B company a must
- Proficiency with marketing tools such as HubSpot CRM Salesforce WordPress Google Analytics SEMrush and Apollo
- Bachelors degree in Marketing Communications or a related field
- Ability to wear multiple hats and adapt quickly to the changing priorities of a startup
- Comfortable using AI tools to assist in the development/refinement of content for blogs
- Strong understanding of SEO principles and best practices
- Excellent communication organization and project management skills
- WordPress proficiency to manage a website create pages and create blog posts
- Social media management is a plus
Nice to Have:
- Cybersecurity Experience: Familiarity with cybersecurity concepts trends or industry best practices to support targeted messaging and campaigns
- Writing Background: Demonstrated experience in crafting compelling narratives whether through journalism creative writing or technical documentation
- Copy Editing Experience: Strong attention to detail and proficiency in editing content for clarity grammar and consistency
These additional skills will enhance your ability to contribute to our mission and deliver exceptional marketing results.
Why Join Us
- Opportunity to impact a growing brand in a dynamic industry.
- Collaborative and supportive team environment.
- Access to learning resources and career development opportunities.
If youre passionate about marketing technology creative storytelling and making an impact wed love to hear from you!
Fraudulent Employment Offers
Beware of employment engagement and phishing campaigns using fraudulent domains. Scammers impersonate Apono employees via email or chat sending fake offer letters in exchange for personal information.These communications are not from us and we have no involvement with them.Legitimate Apono communication comes only from @apono emails. Our hiring process includes interviews and never requires social security details payments or equipment purchases. If you receive a suspicious message please contact.
Required Experience:
Manager
Employment Type
Full Time
