Sr Media Strategist Paid Social

Remote USbased*

*Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week.

Office Locations: San Diego CA & Denver CO

Overview:

For over 14 years 85SIXTY has been helping clients transform the way they reach acquire and engage with their customers. We operate as strategic partners for our clients using a combination of data technology crosschannel activations and creative thinking to drive strategy and orchestrate consumer journeys. We support todays forwardthinking brands in their journey towards growth solving whatever is thrown our way and translating it into simple solutions with discernable outcomes.

85SIXTYis looking for a Senior Media Manager Paid Social to lead paid social strategy buying and optimization across platforms like Facebook Instagram Pinterest TikTok. This role handles daytoday buying and optimization across a portfolio of hospitality clients. Experience working on hospitality or travel brands is required.

This person will design and manage social campaigns analyze results and present insights to clients. Our paid media teams operate in a crosschannel collaborative approach as such your digital media expertise will be combined with the knowledge of other team members to create integrated campaign activation plans rooted in performance.

Ideal candidates are detailoriented strategic thinkers with strong communication skills. This role requires superior organizational task management and time management.

Our team members are located across the US based on client locations/support needs. We have office headquarters in San Diego and Denver and stipulate a hybrid inperson schedule for employees who live near those locations to foster crossteam coordination.

Responsibilities:

• Drive the creation of client media objectives and strategies across a portfolio of hospitality brands at the hotel propertylevel.
• Create and manage paid social campaigns with a focus on driving consideration of brand locations and eliciting property bookings.
• Analyze realtime results and optimize campaigns to improve performance and meet contracted media delivery.
• Utilize internally developed crosschannel optimization tools to drive continual performance.
• Deliver detailed campaign performance summaries and insightful analysis to provide recommendations for ongoing activation iterations or expansion opportunities.
• Design and implement Test & Learn initiatives tied to measurable outcomes and futurelooking implications.
• Direct communications with clients regarding propertylevel campaign performance optimization plans and ongoing initiatives.
• Collaborate with team members to create fullfunnel integrated marketing campaigns across all channels.

Desired Qualifications:

• Experience managing sixfigure monthly budgets on both Meta and TikTok with a strong track record of performancedriven .
  • Experience with product feed configuration and maintenance preferred.
• 5 years of paid social buying experience.
• Knowledge of the general activation capabilities of all available paid media tactics.
  • Please note any background managing campaigns across other channels/platforms.
• Strong computer skills including Google Sheets (pivot tables and formulas) Google Docs and Google Slides.
• Ability to seamlessly juggle multiple priorities and maintain strong attention to detail.
• Selfdirected proactive and capable of creating solutions and resolving issues.
• Strong interpersonal skills and ability to work with crossfunctional teams.
• Comfort operating in a fastpaced entrepreneurial and fun environment.
• Certification in Meta Blueprint: Media Buying Certification. GA4 certification is a plus.
• Experience managing Paid Search or Display campaigns is a plus.

Benefits:

• Competitive salary and benefits package.
  • Medical Dental Vision
  • Life/AD&D
  • FSA Health/Dependent Care
  • Voluntary Life/AD&D
  • Retirement Plan
• FTO Flexible Time Off
• Paid Holidays Annually: 14
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.

Compensation Disclaimer:

Compensation Range: $80000 $90000 annually. Actual compensation is based on multiple factors that are unique to each candidate including and not limited to jobrelated knowledge level of relevant experience education skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time.

EEO Statement:

85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race color religion marital status age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status or any other status protected under federal state or local law.

Staffing / Recruiting Agencies:

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles applications or resumes and any such submissions will be considered unsolicited. 85SIXTY does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias 85SIXTY employees or any other company location. 85SIXTY is not responsible for any fees related to unsolicited resumes/applications.

Fake Job Postings Statement:

Please be aware of fictitious job postings consulting engagements solicitations or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to induce you to pay a fee for services related to recruitment or training. 85SIXTY does NOT charge any application processing or training fee at any stage of the recruitment or hiring process. If you have any doubts about the authenticity of any messaging behalf of 85SIXTY please send us an email at HR @ 85SIXTY before taking any further action in relation to the correspondence recruitment or hiring process. All genuine job openings will be posted on our careers page at Experience:

Senior IC