Marketing Automation Specialist
Marketing Automation Specialist
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Job Description
About Us
Information Security Media Group (ISMG)is a global Intelligence and Education firm serving the Cybersecurity industry by offering news views and research all focused on the top topics faced by professionals in the security space today! With 15 brands 37 digital media properties and a global audience of 1.2M subscribers we are providing cybersecurity coverage across a multitude of industries and regions.
We pride ourselves on producing worldwide uptodate breaking news and top notch digital content tackling the manyissues facing practitioners in the industry today tomorrow and yesterday. Additionally we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 inperson and virtual events designed to provide highimpact education and engagement cybersecurity professionals leaving them with informed perspectives and actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced and technically adept Digital Marketing Automation Specialist! In this pivotal handson role you will be responsible for overseeing the operational efficiency of our marketing department managing email marketing campaigns through Marketo & HubSpot & aligning automation strategies with business objectives.
You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning managing & overseeing the of digital marketing projects across ISMG business units.
Responsibilities
Information Security Media Group (ISMG)is a global Intelligence and Education firm serving the Cybersecurity industry by offering news views and research all focused on the top topics faced by professionals in the security space today! With 15 brands 37 digital media properties and a global audience of 1.2M subscribers we are providing cybersecurity coverage across a multitude of industries and regions.
We pride ourselves on producing worldwide uptodate breaking news and top notch digital content tackling the manyissues facing practitioners in the industry today tomorrow and yesterday. Additionally we provide our network with an excellent variety of digital education & training offerings along with a global portfolio of over 300 inperson and virtual events designed to provide highimpact education and engagement cybersecurity professionals leaving them with informed perspectives and actionable solutions for their pressing cybersecurity challenges.
The Opportunity
ISMG is seeking an experienced and technically adept Digital Marketing Automation Specialist! In this pivotal handson role you will be responsible for overseeing the operational efficiency of our marketing department managing email marketing campaigns through Marketo & HubSpot & aligning automation strategies with business objectives.
You will leverage your expertise in marketing automation & operations to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning managing & overseeing the of digital marketing projects across ISMG business units.
Responsibilities
- Designing & automating email marketing campaigns using advanced features of Marketo & HubSpot
- Leading the technical implementation of marketing automation workflows & strategies to align with business objectives
- Designing implementing & monitoring KPI dashboards to track marketing campaign performance
- Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
- Overseeing project timelines & deliverables ensuring adherence to agile methodologies & deadlines
- Serving as a technical lead translating business requirements into sophisticated digital marketing solutions
- Bachelors degree in a related field
- 3 years of experience in marketing automation & operations (certification preferred)
- Experience designing & automating email marketing campaigns using advanced features of Marketo HubSpot & other tools
- Handson experience with marketing technology integrations analytics & automation tool
- Ability to design test document deploy & maintain thirdparty integrations with Market
- Understanding of the relationship between a marketing automation platform & Salesforce regarding how campaigns/data is synced as well as the field mapping processes
- Exceptional analytical & problemsolving skills with the ability to generate effective reporting & provide datadriven insight to optimize strategies
- Proficiency in HTML/CSS
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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