Position Overview
This position serves as the chief content and channels strategist for a unit or multiple units advising on and developing internal and external messaging strategy. They will serve as the units liaison for leveraging and activating strategies in partnership with University Communications & Marketing UCM and will advance the universitys brand strategy through the unit lens. The incumbent understands coordinates and leverages central communication and marketing initiatives into the unit as applicable and contributes to the universitys broader content strategy. Duties may include: Advance the units reputation through public relations strategies that drive purposeful messaging and engagement in support of the units strategic goals priorities and initiatives Provide communications and marketing leadership in a variety of priorities across a variety of areas Write and edit a variety of content in digital and print formats Identify and execute marketing opportunities withing the university marketing strategy Attend UCM meetings as a contributor and as a representative of the unit Other duties as assigned
Required Experience
Four years of experience in marketing communications journalism or public relations experience Using market analysis and measurement to drive strategy Building communication strategies targeted at specific audiences through multiple channels Managing multiple projects with competing deadlines that require accuracy and attention to detail