PPC Executive
PPC Executive
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Job Description
Key Responsibilities:
Perform and generate reports for PPC daily account management of pay per click
accounts on Google AdWords Yahoo Bing and all the other different search
platforms for clients with different platforms
Monitor and evaluate search performance and search results across the major
search channels
Research and undergo test partnerships with new PPC vendors to expand our
outreach as well as lower our costperacquisition(CPA)
Assist in the monitoring and maintenance of impression share keyword bids quality
score account daily and monthly budget caps and also other important metrics
Proactively make strategic PPC campaign recommendations
Monitor and administer reports web analytics dashboards and key reporting tools
and optimize key areas of importance to match up with client goals
Manage and maintain updates for large keyword lists
Craft lead generation and landing pages form for our content to distribute through
relevant paid programs
Keep pace with PPC industry and search engine trends and developments
Provide creative ad copies as well as suggestions and interesting ad templates
Understand clients website in the management of Display network placement lists
on Ad Networks such as Adwords Bing and through other advertising platforms
Support the generation of new PPC campaigns ad ad groups and accounts and in
the aid of creating new paid search advertising initiatives
Provide recommendations and execute strategies for display network campaign
structuring targeting keyword opportunities and other facets of paid search in
accordance with client goals
Meeting with the design writing and marketing teams to ideate and define
advertising requirements.
Conduct market research on keywords consumer trends and competing brands.
Analyzing and interpreting research and analytic data to inform the marketing
strategy.
Skills Required:
Proven experience of Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords Facebook Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics Tableau WebTrends etc.
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing Digital Media or a related field; AdWords certification is a plus
Employment Type
Full Time
