Business Content Executive People Empowerment Platform
Business Content Executive People Empowerment Platform
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Purpose of the Function
The Content Executive willbe responsible for managing and optimizing all contentrelated operationsacross the People Empowerment Platform (PEP) ensuring the accuracyrelevance and engagement of platformwide content. This includes overseeingcontent for job discovery gig/skilled worker connections social schemesservice listings surveys news feeds and rewardbased engagement. Therole will require a deep understanding of multilanguage content strategy(13 Indian languages) AIdriven personalization and voicebased interactions to ensure seamless content delivery across mobile apps web portals IVRand call center channels.
Internal Interaction With:
- Senior Business Operations Manager & AMI Leadership
- Product & AI/ML Teams
- Content & Data Teams
- Customer Support & Call Center Teams
External Interaction With:
- Government Agencies & NGOs
- News & Media Content Providers
- Call Center & IVR Service Providers
- Community Leaders & Local Representatives
Education & Experience
- Degree: Bachelors in Mass Communication Journalism Business Administration Public Policy or a related field
- Experience: 3 years in content management digital content strategy user engagement or information curation
- Preferred Certifications: Digital Content Strategy AIDriven Content Management SEO & Personalization Technologies
Requirements & Skills
Content Curation& Management
- Manage and update all platform content ensuring accuracy and relevancy
- Oversee multilanguage content translation and localization strategies
- Work with AI teams to ensure automated content personalization
News &Knowledge Distribution
- Source verify and distribute targeted news content based on user profiles
- Partner with news/media agencies to deliver relevant timely updates
- Utilize AIdriven recommendation models for personalized content visibility
Surveys & Insight Generation
- Collaborate with research teams to design and launch user surveys
- Ensure highquality engagementdriven survey content
- Analyze survey responses and assist in generating actionable insights
Rewards & UserEngagement Content
- Develop and maintain content for reward programs and gamification elements
- Ensure platform users understand and engage with incentives effectively
- Track user engagement metrics and optimize rewarddriven interactions
Content Moderation& Compliance
- Monitor and ensure compliance with content guidelines accuracy and regulatory standards
- Prevent the spread of misinformation fraudulent service listings and inaccurate data
- Implement automated moderation tools to enhance content integrity
OperationalExecution & Issue Resolution
- Ensure timely updates and modifications to platform content
- Handle queries and feedback from users regarding content issues
- Train call center personnel to manage contentrelated inquiries effectively
Roles & Responsibilities
Ensure
Seamless of content across allplatform services
AIpowered content personalization andrealtime updates
Call center teams are trained to handlecontentrelated inquiries
Compliance with content accuracy securityand regulatory standards
Competencies
MultiLanguage Content Management &Localization
AIDriven Content Personalization &Distribution
Survey & Insights Generation Strategies
News Aggregation & Targeted InformationDelivery
User Engagement & RewardBasedGamification
Call Center & IVR Content Optimization
Process Compliance & Automated ContentModeration
Key Metrics for Success
Content Accuracy & Update Frequency
Survey Participation & Response Quality
News Content Relevancy & ClickThroughRates (CTR)
Efficiency of Query Resolution for ContentIssues
Effectiveness of Rewards & GamificationStrategies
User Engagement & Content ConsumptionMetrics
Employment Type
Full-Time
