Senior Digital Communications Manager AAAAI
Senior Digital Communications Manager AAAAI
Posted on :
06-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
Senior Digital Communications Manager
CLIENT ASSOCIATION: American Academy of Allergy Asthma and Immunology AAAAI
POSITION(S) REPORTS TO: Director of Communications & Membership
POSITION(S) THAT REPORT TO YOU: Online Communications Manager
EXEMPT/NONEXEMPT EMPLOYEE STATUS: Exempt (Minimum 37.5 hours/week)
GENERAL SUMMARY:
The Senior Digital Communications Manager leads AAAAIs digital strategy overseeing social media website content digital marketing and video production to enhance engagement and promote the allergy/immunology specialty. Under the direction of the Director of Communications & Membership the Senior Digital Communications Manager aligns digital strategies with organizational goals ensuring consistent branding messaging and engagement across all digital platforms.
POSITION RESPONSIBILITIES (Minimum 37.5 hours/week):
- Social Media Strategy and
- Develop and execute a comprehensive social media strategy to enhance brand awareness engagement and audience reach.
- Manage all AAAAI and affiliated social media accounts including content planning posting monitoring and engagement.
- Collaborate with the Social Media Editor to ensure compelling brandconsistent content.
- Analyze and report on social media performance metrics refining strategies based on insights.
- Stay informed on emerging platforms and trends to optimize AAAAIs social media presence.
- Digital Content Strategy
- Develop and implement a digital content strategy that aligns with AAAAIs goals and enhances member engagement.
- Ensure consistency in messaging tone and branding across digital platforms including the website email campaigns and social media.
- Provide strategic oversight of website content to ensure accuracy timeliness brand alignment and optimization for web readability and engagement.
- Oversee content creation and optimization for SEO mobile responsiveness and accessibility.
- Lead the planning and of digital marketing campaigns to promote the allergy/immunology specialty and elevate AAAAIs visibility.
- Develop and oversee a video content strategy that strengthens AAAAIs digital presence and engages key audiences.
- Plan and manage content calendars to align with organizational initiatives.
- Utilize datadriven insights to evaluate content performance improve engagement and refine strategies.
- Monitor digital trends and best practices to enhance AAAAIs digital presence.
- Foster collaboration across advocacy membership education and event teams to support digital communication efforts.
- AI Integration & CrossDepartment Collaboration
- Stay informed on advancements in artificial intelligence (AI) and implement AIdriven solutions to enhance digital communications.
- Support AI integration efforts across AAAAI departments while ensuring alignment with EDI/AAAAI policies.
- Additional Responsibilities
- Work alongside the Online Communications Manager to track digital performance using Google Analytics social media insights and email marketing metrics.
- Ensure digital platforms comply with privacy regulations and industry best practices.
- Serve as a liaison to assigned AAAAI committees.
- Attendance at the Annual Meeting is required with exceptions based on physicianapproved circumstances per AAAAI/EDI policy.
- Perform other duties as assigned.
AMOUNT OF TRAVEL REQUIRED:
Possibly 23 weeks per year; some evening and weekend work may be required.
EDUCATION/EXPERIENCE REQUIRED:
- Bachelors degree in Communications Marketing Digital Media or a related field.
- Minimum of 7 years of experience in digital communications with a strong focus on social media strategy and management.
- Proven expertise in social media management tools (e.g. Hootsuite Sprout Social) and content management systems.
- Strong understanding of email marketing platforms and segmentation/targeting best practices.
- Exceptional writing and editing skills with strong attention to detail.
- Ability to analyze data and translate insights into actionable strategies.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Proficiency in video production tools is a plus.
- Prior experience supervising staff preferred.
- Experience in association management nonprofits or healthcare communications is a plus.
PHYSICAL REQUIREMENTS:
Occasional lifting of 2030 pounds of boxed publications.
*This position is located in downtown Milwaukee WI and a minimum of two days onsite in the office (including Wednesday as an allstaffinoffice day) are a requirement of the role.
*Please apply to the role that best aligns to your experience and qualifications. Well discuss your interests and possible opportunities during an initial phone interview. (No need to apply to multiple opportunities.
*Please apply to the role that best aligns to your experience and qualifications. Well discuss your interests and possible opportunities during an initial phone interview. (No need to apply to multiple opportunities.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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