Digital Analytics Manager
Digital Analytics Manager
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USD 50000 - 55000
1 Vacancy
Job Description
Position Description:
Valparaiso University is seeking a highly skilled digital analytics manager to lead our web analytics and digital performance reporting efforts. Reporting within the university marketing team this position will work closely with work closely with our digital marketing strategist and web content manager as well as the enrollment data analyst from the enrollment management division. The ideal candidate will take over and enhance our data enablement functions driving innovation in web tracking reporting and digital performance measurement utilizing GA4 and Google Tag Manager. You will be part of a supportive team collaborating on various digital initiatives.
Major Responsibilities:
Web Analytics & Tracking Implementation 50
- Lead the development and maintenance of web analytics tracking strategies using GA4 and Google Tag Manager.
- Transition and integrate analytics processes from an external vendor to an inhouse solution.
- Develop and implement enhanced tracking strategies to capture critical user interactions and digital performance metrics.
Data Analysis & Reporting 30
- Create and maintain comprehensive dashboards and reports to monitor digital performance user behavior and marketing campaign effectiveness.
- Translate complex data sets into actionable insights for digital strategy and decisionmaking.
- Collaborate with internal teams to ensure data integrity and optimize tracking for marketing and enrollment initiatives.
Collaboration & Innovation 15
- Work closely with the Digital Marketing Strategist on SEO ad campaigns and other digital initiatives by providing datadriven insights.
- Liaise with the Enrollment Data Analyst to align digital performance metrics with overall enrollment and admission goals.
- Continuously monitor industry trends and emerging technologies to drive innovation and improvements in digital tracking and analytics.
Process Improvement & Strategy 5
- Identify opportunities for process automation and improved data capture to support strategic marketing initiatives.
- Develop best practices for digital measurement and tracking within the department.
- Provide training and guidance to team members on analytics tools and methodologies.
Required Knowledge and Skills:
- Bachelors degree in marketing data analytics information systems or a related field.
- A minimum of 35 years of experience in digital analytics or a related role preferably in higher education or a similarly complex environment.
Other Qualifications:
- Proven expertise in Google Analytics 4 (GA4 and Google Tag Manager.
- Strong experience with web analytics tools and data visualization platforms (e.g. Looker Studio Tableau Power BI).
- Proficiency in digital performance reporting and datadriven marketing analysis.
- Excellent analytical skills with the ability to interpret data and translate findings into actionable recommendations.
- Strong understanding of web metrics user behavior analysis and digital marketing analytics.
- Ability to work collaboratively with crossfunctional teams including marketing IT and admissions.
- Strong written and verbal communication skills to effectively share complex data insights with nontechnical stakeholders.
- Working knowledge of HTML CSS and JavaScript development and constraints.
- Solid understanding of performance marketing conversion and digital customer acquisition.
- Knowledge and experience with Slate CRM technology preferred.
Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.
All offers of employment with Valparaiso University are contingent upon the clear results of a thorough background check. Background checks may include criminal history motor vehicle reports prior employment verification and personal/professional references. If applicable to the position they will also include credit history. Background checks will be conducted on all final candidates for employment.
To be considered for this position you must upload:
- Cover letter
- Resume
- List of 3 professional references
- Answer all application questions
Please address the cover letter to:
Kristen Knoerzer
Valparaiso University
Valparaiso Indiana
Required Experience:
Manager
Employment Type
Full-Time
