Graphic Design and Social Media Specialist
Graphic Design and Social Media Specialist
Posted on :
06-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-04-2025
Job Description
WHY WORK FOR GOODWILL
Ready for a career with impact Goodwill Industries of Southwestern Michigan (Goodwill SWMI) gives you the opportunity to make a difference in your local community while building your professional skills. Goodwill SWMI is a complex enterprise offering a wide range of career opportunities. Our organization rewards creativity and innovation while offering competitive pay and a comprehensive benefits package. Our team members enjoy a unique work environment that is professional fast paced and fulfilling.
ABOUT OUR ORGANIZATION
Goodwill SWMI is a 501(c)3 nonprofit organization headquartered in Kalamazoo Michigan. Our nearly 300 dedicated team members help achieve our mission of improving the community by providing employment education training and support services tailored to individual needs across a six county territory. At Goodwill SWMI the work we do makes a difference in the lives of the individuals we serve and in turn in the communities in which we live.
Goodwill SWMI manages ten retail stores (with attached attended donation centers and one standalone donation center) Contract Manufacturing Operations as well as Custodial & Janitorial business units. These business operations provide stability to our organization that is not always enjoyed by nonprofit organizations solely funded by outside sources.
Our organizations values shape our culture and guide our interactions with program participants customers community and one another. Our shared commitment to Living the Mission; Promoting Teamwork; Driving Collaboration; Taking Responsibility for our Actions and Behaviors; Respecting and Appreciating Others is what makes us successful and inspires all that we do.
Want to learn more about Goodwill SWMI Go to our website at:www.goodwillswmi
Graphic Design and Social Media Specialist
Position Summary
The Graphic Design and Social Media Specialist is responsible for assisting in enhancing our brand and building strong online communities through all print digital social and other media platforms for Goodwill Industries of Southwestern Michigan. Creating engaging material for retail locations mission services local events internal communications and more. This role emphasizes social media strategy content creation and collaboration with internal teams to enhance brand messaging and help drive sales through effective marketing campaigns. This role will support the development and administration of social media content that creates an interactive relationship between consumers donors and the company. Must have the ability to convey ideas in a clear and concise way to the intended audience.
Essential Duties and Responsibilities:
- Serves as support to Marketing Director and external vendors in the design editing and content generation for GWSWMi print material social media accounts and website updates
- Plan schedule and manage a content calendar that keeps our brand front and center
- Works with Marketing Director to create marketing strategies that generate website viewership and engagement gain followers and create a positive image for the company
- Coordinate the GII and GWSWMi social media marketing calendar to determine strategic promotion messaging and appropriate marketing vehicles to drive engagement
- Knows what type of content works best on what platform optimizing content accordingly as well as understanding the different nuances of each platform
- Operate in a constant state of learning including following trends for digital and social media and identify new strategies for growth of these marketing vehicles
- Assists with generating and maintaining a library of content appropriate for target audience across all media channels including digital and social channels print broadcast etc.
- Engage with our online community responding to comments messages and interactions Assist with the creation and deployment of email marketing campaigns Monitor engagement analyze performance and optimize strategy to grow our audience Develop animations motion graphics and videos to enhance storytelling
- Works with the Marketing Director on messaging and positioning of all content to achieve a cohesive branding message at all times
- Regularly evaluates the success of marketing efforts through performance metrics and suggests adjustments to strategies as needed Develop and execute a competitive content strategy to boost brand awareness and engagement on social media
- Monitors all social media sites to ensure social interaction maintains a positive tone.
- Perform other tasks as assigned.
Graphic Design and Social Media Specialist Education Skills Abilities
The candidate must have strong verbal written and visual communication strong visual intelligence as visual content to accompany posts is crucial. The right photo can mean a post is shared a hundred times rather than ten times. Proofreading skills are imperative this position will be communicating with internal and external customers on a daily basis with much of this communication in writing. Knowledge of design in order to create visually appealing graphics to coordinate with appropriate posts.
Other Position Requirements
- Bachelors Degree in graphic design marketing or communications preferred
- 2 years of work experience in graphic design digital/social media environment plus if nonprofit setting
- Strong writing skills and ability to convey a persuasive message with engaging content
- Experience managing social media platforms content calendars and analytics
- Strong problemsolving skills
- Proficient social media communicator Meta/Facebook (FB advertising platform helpful) Instagram TikTok Linkedin
- Proficiency in Adobe Creative Suite (Photoshop Illustrator InDesign) and Canva
- Bonus points for familiarity with HubSpot WordPress or basic HTML/CSS
- Must work well with others
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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