Director of Local Activation
Director of Local Activation
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Job Description
*** This is a remote position with a preference for candidates located in the Denver Metro area. ***
Position Summary
Location3 is the premier partner driving digital transformation. Our proprietary technology LOCALACT is a cuttingedge platform that empowers franchises systems and multiunit brands with advanced digital marketing and local advertising solutions. As the leader in local digital marketing we are committed to helping business owners grow their digital presence attract more customers and boost bottom line revenue through LOCALACT and its comprehensive suite of digital marketing services. Our team is driven by a passion for supporting franchise owners in reaching their full potential.
We are seeking an experienced and dynamic Director of Local Activation to lead our growth initiatives by driving the adoption of LOCALACT among franchise business owners. This role is pivotal to our mission of helping franchisees maximize their digital marketing efforts and the successful candidate will play a key role in expanding our market presence. As the Director of Local Activation you will be responsible for generating new business by selling LOCALACTs digital marketing solutions directly to franchisees and helping them understand the impact of our platform on their business growth.
In addition the right candidate will embody our company values:
- WE LOVE NEW IDEAS Curiosity is in our DNA
- WE ARE IN IT TOGETHER Be a person people count on
- WE ARE PROBLEM SOLVERS Thinking critically to bring solutions to the table
- WE DO THE RIGHT THING Make choices everyone can stand behind
Location3 is committed to creating a diverse and inclusive company culture and our team does not discriminate against candidates and employees because of their disability sex race gender identity sexual orientation religion national origin age veteran status or any other protected status under law. Additionally Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to selfidentify please let us know. Providing this information is completely voluntary.
Expected Salary $70000 to $85000 annually depending on experience plus commission.
Key responsibilities include but are not limited to:
- Sales Leadership Develop and execute strategies to sell LOCALACTs digital marketing and local advertising solutions to franchisees with a focus on driving monthly revenue growth.
- Revenue Growth Achieve monthly and quarterly sales targets by enrolling new franchisees into the LOCALACT platform and increasing monthly recurring revenue through consistent enrollments.
- Client Education Conduct presentations demos and consultations with franchisees to effectively communicate the value of LOCALACT and guide them in making datadriven marketing decisions.
- Relationship Building Build strong lasting relationships with franchisees and act as a trusted advisor understanding their unique needs and aligning LOCALACT solutions to address those needs.
- Collaboration Work closely with crossfunctional teams including marketing and product to align strategies and ensure a seamless customer experience for franchisees.
- Market Insights Stay informed about industry trends competitive landscape and customer needs providing insights that shape the development of LOCALACTs offerings.
- Performance Tracking Utilize CRM and analytics tools and reporting to track progress toward sales goals ensuring accurate forecasting and accountability to sales metrics.
Qualifications
- Bachelors degree in Business Marketing or a related field; MBA or advanced degree is a plus
- 7 years of experience in business development sales or account management specifically selling software or marketing services (technology SaaS digital) to franchisees
- Proven track record of meeting or exceeding sales quotas especially in selling to small businesses or franchisees
- Strong understanding of digital marketing solutions including paid media SEO social media and local advertising
- Excellent presentation negotiation and communication skills with the ability to influence decisionmakers
- Ability to work independently and manage multiple priorities in a fastpaced resultsoriented environment
- Familiarity with CRM systems and performancetracking tools
About Us
Creative Thinkers Data Geeks & Digital Enthusiasts Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterpriselevel and local digital marketing solutions. Founded in 1999 and located in the heart of Denver Location3 has a staff of 60 fulltime employees who service global national and local brands. More than half of Location3s client base has worked with the agency for at least three years as Location3 improves the findability and performance of every client they partner with.
Why Us
Location3 is looking for passionate people with innovative thinking who want to work with a performancedriven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization but we also strongly believe that collaboration is key to driving outcomes. Our company culture our ongoing education and training programs and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important whether its inperson or over Teams. We have a dedicated inperson annual company retreat that includes our annual golf day as well as remote monthly events like learning hours team happy hours and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together we also offer a very competitive benefits package complete with medical dental vision matching 401K a wellbeing stipend every other Friday off remote work equipment a remote equipment reimbursement and more.
Required Experience:
Director
Employment Type
Full-Time
