Director Student Journey Measurement

If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online competencybased degree programs WGU is also committed to being a great place to work for a diverse workforce of studentfocused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Pay Range: $122100.00 $219800.00

Job Description

Responsibilities

• Full Lifecycle Framework: Designs and implements a measurement framework that tracks the student journey across the entire lifecyclefrom initial website visits and inquiries through application and enrollment active coursework graduation and into alumni engagementspanning both digital and offline channels.
• DigitalOffline Integration: Measures and optimizes key intersections of digital interactions (e.g. website navigation LMS usage) and offline experiences (e.g. admissions counseling mentor sessions inperson assessments alumni events) ensuring a seamless and cohesive journey.
• DataDriven Insights: Collaborates with data analysts and IT teams to establish KPIs reflecting each lifecycle stage using tools like Analytics Tableau or custom dashboards to monitor engagement progression and satisfaction from first contact to alumni involvement.
• Student Feedback Synthesis: Collects and analyzes feedback across the lifecycledigital (e.g. website usability surveys LMS data) and offline (e.g. mentor feedback alumni surveys)to identify opportunities for improvement at every stage.
• CrossFunctional Collaboration: Partners with teams such as Marketing Admissions Student Services Faculty Support and Alumni Relations to align digital and offline strategies with WGUs mission and lifecycle goals.
• Technology & Process Evaluation: Recommends tools and workflows that enhance connectivity across the lifecycle from prospective student digital outreach to alumni networking platforms prioritizing accessibility and scalability.
• Reporting & Insights: Delivers comprehensive reports and presentations to senior leadership linking metrics like website conversion rates course completion and alumni participation to demonstrate lifecycle impact and inform strategy.
• Continuous Improvement: Leads initiatives to refine the student journey by addressing friction points at each stage ensuring an equitable and engaging experience from first click to lifelong connection.
• Team Leadership: Manages and mentors a team of analysts and specialists focused on lifecycle measurement fostering innovation and a comprehensive approach to student success.
• Performs other jobrelated duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

• Proficiency with analytics tools (e.g. SQL Python Tableau Power BI) and digital experience platforms.
• Ability to synthesize complex data from multiple stages into clear actionable strategies.
• Knowledge of UX principles digital accessibility (e.g. WCAG) and offline engagement dynamics.
• Familiarity with online education systems and lifecycle touchpoints (e.g. recruitment retention alumni relations) is a plus.
• Passion for student success and WGUs mission of accessible personalized education.
• Strategic detailoriented thinker with a focus on longterm engagement.
• Collaborative leader adept at working in a remote distributed team setting.

• Bachelors degree in Data Science Education Technology Business Analytics or a related field.

Experience

• Seven 7 years in a leadership role focused on digital experience customer journey mapping or data analytics ideally in higher education or a hybrid service environment.
• Proven success in measuring and integrating digital and offline experiences across a full lifecycle.
• Experience leading crossfunctional teams and driving longterm improvement initiatives.

Preferred Qualifications

• Masters Degree in Data Science Education Technology Business Analytics or a related field
• Experience in competencybased education or online learning ecosystems.
• Background in higher education administration student success or alumni engagement programs.
• Certification in UX data analytics or project management (e.g. PMP Google Analytics Certification).

Position & Application Details

FullTime Regular Positions (classified as regular and working 40 standard weekly hours): This is a fulltime regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.

How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not allinclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.