Marketing Lead
Marketing Lead
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Job Description
The firm :
Its an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSMEs in India.
We launched the app in Jan 2021 and now have more than 1 million downloads of the app. We support more than 200k businesses and operate at scale.
Founded in 2020 we have raised capital from toptier investors including Y Combinator DoorDash Inc.s Gokul Rajaram former Tinder and Spotify executive Sriram Krishnan and former Facebook executive Anand Chandraskeran.
Backed by YCombinator SalaryBox is Indias leading attendance and payroll app. Considered to be the engine of economies around the world the MSME segment in India alone has 63 million units and employs 100 million people. The sector accounts for 27 of GDP and is crucial to the functioning of the economy.
We are on a mission to make work easier for these business owners managers and employees so that they can focus on the things they do best.
Today SalaryBox is a fun bunch of analytical and ambitious folks building the firstofitskind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow.
And we are just getting started!
Website : : Location Gurgaon
Position Overview:
We are seeking a dynamic and experienced Marketing Lead to join our growing team. As the Marketing Lead you will play a pivotal role in driving the marketing strategy for our Payroll SaaS product. This position requires a resultsdriven individual with a proven track record in content marketing organic marketing performance marketing and a strong background in SEO. Additionally the Marketing Lead will be responsible for leading and developing a team of 34 members contributing to the overall success and growth of the marketing department.
What you will do:
Team Leadership:
Lead and mentor a team of 34 marketing professionals fostering a collaborative and highperformance culture.
Provide guidance support and training to team members to enhance their skills and productivity.
Cultivate a positive and innovative work environment within the marketing team.
Content Marketing:
Develop and execute a comprehensive content marketing strategy to increase brand visibility engage the target audience and drive lead generation.
Oversee the creation of compelling and valuable content across various channels including blog posts white papers ebooks and more.
Collaborate with internal and external stakeholders to ensure alignment with brand messaging and objectives.
Organic Marketing:
Lead organic marketing initiatives including search engine optimization (SEO) strategies and social media campaigns to enhance the companys online presence.
Conduct keyword research onpage SEO optimization and offpage SEO strategies to improve website rankings.
Monitor and analyse key performance indicators (KPIs) to optimize organic reach and user engagement.
Performance Marketing:
Develop and implement datadriven performance marketing campaigns to drive user acquisition conversion and retention.
Utilize analytics tools to measure campaign effectiveness optimize marketing spend and achieve ROI targets.
Stay abreast of industry trends and emerging marketing technologies to maintain a competitive edge.
Team Building and Development:
Recruit onboard and develop marketing team members to ensure a skilled and motivated workforce.
Collaborate with crossfunctional teams to align marketing strategies with overall company goals and objectives.
Strategic Planning:
Work closely with the leadership team to develop and execute a comprehensive marketing plan aligned with business objectives.
Contribute to the development of longterm marketing strategies and tactics to drive sustained growth.
Requirements
What makes you qualified
Bachelors degree in Marketing Business or a related field; Masters degree is a plus.
Proven experience 5 years) in a marketing leadership role preferably in the SaaS industry.
Strong background in content marketing organic marketing performance marketing and SEO.
Demonstrated success in building and leading highperforming marketing teams.
Indepth knowledge of marketing analytics and the ability to make datadriven decisions.
Exceptional communication and interpersonal skills.
Employment Type
Full-Time
