Loyalty Global Manager

The Petcare Loyalty Global Manager will lead the strategic development and optimization of loyalty programs globally ensuring alignment with the companys mission to enhance pet health and wellbeing. This individual will collaborate with division teams marketing technology and customer experience divisions to create a unified and impactful loyalty digital strategy that drives customer engagement retention and lifetime value across Petcare ecosystem

Key Responsibilities:

Loyalty Strategy Development and :

• Design and implement a global digital loyalty framework that aligns with the companys business goals and customer engagement strategies.

• Drive innovation by incorporating datadriven insights emerging trends and best practices into loyalty program enhancements.

• Ensure consistency across regions while allowing for localized adaptations to meet marketspecific needs.

Customer Engagement and Retention:

• Develop strategies to enhance customer experience satisfaction and longterm loyalty.

• Collaborate with marketing and analytics teams to create personalized omnichannel campaigns that drive program participation and engagement.

• Ensure the of the desired loyalty strategy with the appropriate digital product development

• Stakeholder Collaboration and Leadership:

• Partner with crossfunctional teams including regional managers product development CRM and Tech to ensure smooth and integration of loyalty initiatives into the Petcare mutualized ecosystem

• Act as a thought leader and advocate for loyalty best practices fostering alignment across global and division teams.

Technology and Data Optimization:

• Leverage advanced CRM and analytics tools to enhance customer segmentation personalization and program effectiveness.

• Oversee loyaltyrelated technology projects ensuring scalability and ease of use for global deployment.

• Ensure data privacy and compliance across regions adhering to global standards and regulations.

Performance Analysis and Reporting:

• Track program KPIs and conduct regular performance reviews to identify areas for improvement.

• Provide actionable insights to senior leadership and divisions based on program analytics.

Budget Management:

• Plan and manage digital budgets associated with loyalty program development and under the CRM overarching budget

• Identify costsaving opportunities without compromising program quality or customer experience.

• Plan and execute effective and consistency decommission of existing loyalty products in all divisions in scope

• Develop a loyalty digital roadmap to incorporate and integrate loyalty program components (e.g. vouchers points collection) into the overarching CRM and Customer experience strategies in line with the budget and scope agreed with divisions in scope.

Qualifications

• Bachelors degree in Business Administration Marketing or a related field (MBA preferred).
• 4 years of experience in loyalty program management customer engagement or CRM preferably in a global or multiregional context.
• Demonstrated ability to lead crossfunctional teams and manage complex projects across multiple regions.
• Proficiency in CRM platforms (e.g. Salesforce) and analytics tools.
• Strong analytical and strategic thinking skills with a resultsdriven mindset.
• Excellent communication and leadership skills with the ability to influence and inspire diverse teams.

Preferred Attributes

• Knowledge of customer data privacy regulations (e.g. GDPR CCPA).
• Passion for pets and their wellbeing.
• This role offers an exciting opportunity to shape the global loyalty landscape of a company dedicated to improving the lives of pets and their owners.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Bestinclass learning and development support from day one including access to our inhouse Mars University.
• An industry competitive salary and benefits package including company bonus.

#TBDDT

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.