Product Marketer - Atrix
Product Marketer - Atrix
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Job Description
At Atrix AI we believe that life sciences teams deserve more than just datathey deserve answers.
With trillions of gigabytes of messy unstructured data teams often sit on untapped potential searching for insights that could change the trajectory of clinical trials and bring lifesaving to market faster.
Atrix is at the forefront of transforming how pharma and medtech companies uncover these critical insights. By empowering medical affairs and commercialization teams with AIdriven intelligence we help them make faster more informed decisions that impact realworld patient outcomes.
We are a contentfirst company with a product marketing mindset translating complex scientific and AI concepts into compelling highimpact narratives and campaigns that resonate with the industry. This role is at the core of our growth strategy shaping brand messaging multichannel engagement and demand generation across email webinars LinkedIn tradeshows and ABM initiatives.
If youre passionate about AI healthcare and the power of strategic storytellingand excited to build and optimize a product marketing function that bridges content brand positioning and datadriven growththis role is for you.
The Role Description
This role sits at the heart of Atrix AIs marketing strategy shaping our product marketing foundation brand narrative and multichannel engagement with pharma and medtech audiences.
While this is a broad marketing role were intentionally seeking a contentforward expert who can craft compelling stories translate complex AI concepts into digestible insights and operationalize our content engine across multiple channelsincluding email webinars LinkedIn tradeshows and ABM campaignsto drive business impact.
At Atrix AI education is at the core of our approachwe believe that making AI accessible in healthcare starts with demystifying the technology and providing valuefirst content. This role will be instrumental in scaling thought leadership developing educational initiatives like Atrix University and ensuring our messaging aligns with how AI can enhance decisionmaking drive medical affairs impact and ultimately improve patient outcomes.
Beyond content creation this role is about building and optimizing Atrix AIs product marketing strategy. Youll be responsible for defining cohesive brand messaging ensuring marketing programs are datadriven and refining campaigns based on key performance metrics (MQLs SQLs pipeline contribution engagement rates and ROI).
Youll work closely with the CEO sales and product teams ensuring that our storytelling and positioning resonate across the buyers journeyfrom awareness to conversion to customer expansion.
Responsibilities
Develop and implement a comprehensive product marketing strategy integrating content creation with multichannel marketing initiatives.
Define and maintain consistent brand messaging across all platforms ensuring our narrative aligns with our mission to impact healthcare and pharma innovation.
Partner with the CEO sales and product teams to craft and refine a cohesive marketing narrative that supports both product messaging and sales strategies.
Oversee and operationalize marketing programs across email webinars LinkedIn tradeshows and other relevant channels to create a unified brand experience.
Establish KPIs for each channel and regularly track key metrics (e.g. MQLs SQLs pipeline contribution etc). Use data insights to optimize campaign strategies run A/B testing and report on performance to stakeholders.
Lead the creation and repurposing of engaging video content and work closely with video editors to simplify complex AI concepts for enterprise audiences
Lead general content creation and repurposing of written and visual content in form of white papers webinar content etc.
Launch experiments across channels (including ABM) to drive topoffunnel growth and improve overall ROI.
Must haves
2 years of experience in enterprise B2B product marketing
Proven track record in contentdriven marketing with a strong emphasis on video storytelling and thought leadership.
Ability to translate Ideal Customer Profile (ICP) insights into a clear differentiated story and messaging that resonates with B2B enterprise audiences.
Experience developing and executing endtoend multichannel product marketing strategies across email webinars LinkedIn tradeshows etc.
Experience collaborating with sales and product teams to align marketing efforts with business objectives and customer pain points.
Experience establishing KPIs for marketing channels (MQLs SQLs pipeline contribution engagement rates ROI).
Handson experience in creating and repurposing content for enterprise audiences (LinkedIn YouTube email webinars white papers etc..
Strong analytical mindsetable to track report and optimize marketing campaigns using data insights.
Familiarity with marketing automation tools (e.g. Customer HubSpot Marketo) and CRM systems to manage lead nurture flows.
Strong project management skills and ability to collaborate with external agencies and video editors for timely content
Nice to haves
Healthcare pharma or life sciences experience.
Have hosted or interviewed others for podcasts webinars or video series
Why Atrix AI for Product Marketing
At Atrix AI were redefining how life science companies leverage AI to drive realworld impact. Our platform transforms unstructured data into actionable insights helping pharma and medtech teams make faster smarter decisions that improve patient outcomes.
Make a Real Impact in Healthcare & Pharma
Your work will directly contribute to advancing AI adoption in highstakes industries enabling life science teams to improve patient care and drive scientific progress.
Solve a Unique & Complex Marketing Challenge
AI in healthcare is complexour job is to translate technical concepts into engaging valuedriven storytelling. If you love distilling intricate ideas into compelling narratives this is the perfect opportunity.
Weve Already Proven Content WorksNow We Scale
Were not starting from scratchour contentled approach has already driven results. Youll build upon a solid foundation and take it to the next level operationalizing and scaling our marketing efforts across key channels.
Were One of the Only Brands Taking This Approach
While others focus on generic messaging Atrix prioritizes storytelling education and thought leadership. Were leading the conversation not just participating in it.
Grow into a Leadership Role
As Atrix scales so will your career. This role offers a clear path to leadership with the opportunity to own and expand our marketing function over time.
ContentFirst By Design
Unlike many startups that treat content as an afterthought its at the core of our strategy. If you believe in the power of contentdriven product marketing this is the place to make an impact.
If youre excited to build scale and shape the future of product marketing in AIdriven healthcare wed love to have you on the team.
What we offer
Fastpaced startup environment Move fast make an impact
Endtoend ownership Drive shape the future
Career growth Scale with us grow your expertise
Health & wellness support Stipend health insurance coverage
Unlimited PTO Recharge when you need to
Employment Type
Full-Time
