Senior Marketing Insights Manager Pharma

At Definitive Healthcare our passion is to transform data analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets opportunities and people so they can shape tomorrows healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market so companies can identify where to go next.

Our employees are kind collaborative energetic approachable and driven. On top of that we value the unique perspectives backgrounds and voices of our employees. Why Because their diverse experiences drive new ideas and help us build a better community.

For over 10 years weve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem enjoy giving back to the local community and value diversity and inclusion.

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program employees can work with their choice of more than 40 charitable organizations supporting causes from hunger and homelessness to healthcare LGBTQ issues racial justice womens initiatives and more. 2021 marked the sixth year that we had 100 employee participation in DefinitiveCares.

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as womens empowerment LGBTQ Black indigenous and people of color (BIPOC) disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training events and speaker series.

Were also a great place to work. For five years in a row weve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022 Energage recognized us for Culture Excellence in Compensation & Benefits Innovation Great Leadership Purpose & Value and WorkLife Flexibility!

Think youd be a good addition to our team Explore our available positions here. Wed love the chance to get to know you.

Location Preference: New Jersey or Massachusetts

Key Responsibilities:

• Analyze the performance of pharmaceutical marketing campaigns across various channels including email digital and other nonpersonal promotional channels.
• Identify areas for improvement and provide actionable recommendations to enhance campaign engagement effectiveness and ROI.
• Monitor and report on key performance indicators (KPIs) to track campaign success and make datadriven decisions.
• Tap into a variety of data and information sources to provide answers to key business questions including internal and external reports and dashboards primary and secondary research sources etc.
• Prepare presentations which present findings and insights to stakeholders in a clear and compelling way.
• Act as a trusted advisor to stakeholders providing timely and relevant insights to support decisionmaking.
• Assess targeting strategies to ensure campaigns reach the most relevant and highpotential audiences.
• Utilize data and market research to understand audience behaviors preferences and needs.
• Provide insights on how different messaging and content drives engagement with different audience segments.
• Analyze website behavior to provide insights into visitor behavior and opportunities to improve customer experience and engagement
• Review market research to stay informed about brand drivers and barriers broader market and competitor information and emerging opportunities.
• Research competitor marketing strategies

Qualifications:

• Minimum of 10 years of experience in an analytics role with at least 5 years experience in pharmaceutical marketing analytics.
• Strong understanding of pharmaceutical marketing strategies including both consumer and HCP marketing.
• Experience working with marketing datasets across multiple channels (email display TV social media search etc)
• Strong quantitative mathematical skills and understanding of basic statistics.
• Proven abilities to mine data and bubble up insights that are actionable
• Exceptional information visualization and presentation skills including experience with PowerPoint.
• Attention to detail and thoroughness in data and presentation review
• Proactive self starter and highly responsive to stakeholder needs.
• Excellent critical thinking and problemsolving skills.
• Superb personal time management skills highly organized have the ability to multitask prioritize workload and meet deliverables
• Experience with web analytics tools such as Adobe Analytics Google Analytics.
• Working knowledge of visualization tools such as Tableau Qlik Power BI preferred.
• Working knowledge of SQL preferred.

Why we love Definitive and why you will too!

• Industry leading products
• Work hard and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares our community service group gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

Great Work atmosphere great work life balance excellent company to work for amazing top notch product incredible customer service lots of tools to help you succeed.

Business Development Manager

Great team. Amazing growth. Employees are treated very well.

Research Analyst

I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.

Profile Analyst

If you dont fit all of these qualifications but believe youre still a great fit feel free to apply and tell us why in your cover letter.

If you are a California Colorado New York City or Washington resident and this role is a remote role you can receive additional information about the compensation and benefits for this role which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race color religion age gender gender identity sexual orientation or any other status. If youre interested in working in a fast growing exciting working environment we encourage you to apply!

Privacy
Your privacy is important to us. Please review our Candidate Privacy Noticewhich tells you how we use and process your personal information

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications please reach out to to confirm your status in the application process.