drjobs CRM Analyst

CRM Analyst

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1 Vacancy
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Job Location drjobs

London - UK

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Description

Overview:

Location: Remote/Old Street London

Salary:a year

Hours: 40 hrs/week 7am 7pm core hours

Department: CRM

Experience level: Mid/Intermeditate

About us:

TotallyMoney is the free personal finance app that gives people the plans products and help they need to unlock a life of more choices. Its all about creating a fairer financial world where people whove been left behind can make their financial data work for them. Put simply we help them move closer towards their financial goals.

Were a diverse bunch from different backgrounds united by a company culture that promotes autonomy collaboration and innovation. Weve even been voted one of the UKs Best Companies to Work For!

If you want to join our mission to help the UKs most underserved consumers we want to hear from you!

What youll do:

Were looking for a skilled and motivated CRM Data Analyst to contribute to TotallyMoneys success by delivering datadriven insights developing endtoend tracking funnels and supporting the test and learn feedback loop for the CRM team. The ideal candidate will have a strong analytical mindset commercial acumen a collaborative outlook and a commitment to continuous improvement.

Your role will be within the larger Data team and your time will be fully allocated to the CRM team.

Your responsibilities will include:

Data Analysis & Insights

  • Analyse customer behaviour and engagement metrics to inform CRM strategies.
  • Analyse the results of CRM tests condense learnings and suggest improvements to the CRM strategy based on said learnings.
  • Develop and report on full endtoend funnels from CRM (mainly email & push notifications) all the way to monetisation.
  • Develop customer segmentation models to optimise targeting and messaging.
  • Conduct deep dives into campaign performance (email push SMS) to improve conversion engagement and retention.
  • Identify opportunities to reduce churn increase repeat engagement and monetisation from CRM.

CRM Optimization & Performance Tracking

  • Build and maintain dashboards and reporting frameworks to track CRM performance against OKRs and KPIs.
  • Work closely with CRM Product and Data teams to enhance personalisation strategies using transactional behavioural and demographic data.
  • A/B test CRM campaigns and optimise send times content and frequency based on datadriven insights.

DataDriven Strategy & Collaboration

  • Partner with CRM Marketing and Product teams to improve customer journeys and lifecycle communications.
  • Leverage predictive modelling and machine learning techniques to enhance targeting and automation.
  • Ensure CRM data integrity identifying gaps and recommending solutions to improve data quality.
  • Data Quality & Governance: Complying with data quality frameworks to ensure reliable and accurate data.
  • Upholding compliance with GDPR and other relevant regulations while supporting robust data governance practices.

Youll fit in well if youre the kind of person who likes:

  • A Modern Data Stack: Working with data leaders to improve scalability and efficiencyin analytics systems.
  • Staying informed on industry trends and emerging technologies to support innovation.


Requirements

Heres what we think youll need to succeed in this role:

  • Experience in data analytics data modelling and insight generation.
  • Familiarity with data governance practices and compliance regulations (e.g. GDPR).
  • Strong collaboration and communication skills with the ability to work crossfunctionally.
  • Exposure to modern data stack tools and cloud technologies is a plus.
  • Passion for leveraging data to drive business impact.
  • If youre a data enthusiast eager to contribute to a fastpaced innovative environmentwed love to hear from you.

We know people especially those from marginalised backgrounds may hesitate to apply if they dont meet all the requirements. Please apply anyway. We dont expect you to be the complete package just show us you have ambition and a willingness to learn.



Benefits

What youll get from us:

Working at TotallyMoney has its perks. When you join the team youll get:

  • Hybrid working We operate a hybrid policy. 2 days of your choice in our office.
  • Flexible hours Our core hours are 7 am to 7 pm. Fit your hours within that however you like.
  • 25 days of annual leave (plus 8 bank holidays) 2 additional free days off at Christmas time and the option to purchase an extra week off.
  • 40 days to work abroad make us jealous of your stunning view.
  • Parental leave so you can spend time with your new bundle of joy.
  • 2 days leave to volunteer for whatever causes youre passionate about! Plus the opportunity to give back during work with a range of monthly charity events.
  • Unlimited sick leave so you can take the time you need to get better.
  • Vitality Health Insurance and reward scheme (inc. 50 off Virgin Active gyms free access to headspace and so much more).
  • Perkbox membership for a range of great discounts and freebies.
  • Cycle to Work scheme and great onsite facilities to accommodate those who choose to cycle or run to work.
  • Prayer/quiet room with privacy curtain and prayer mats.
  • Autoenrolment pension scheme with Scottish Widows.
  • Mental health and wellbeing perks include talking therapies with Selfspace and inthemoment assistance via our Employee Assistance Programme by Viviup.
  • Youll find a pup or 2 around our dogfriendly office.
  • 2 annual company socials regular team socials throughout the year and an allcompany invitation to Thursday drinks (ping pong and darts optional).
  • Free breakfast on Thursdays at our company morning meeting.
  • Snack jars filled with goodies coffee machines with Caravan coffee and a great range of herbal teas help yourself!
  • Hobby clubs and activities like football badminton Catan and book club you could even start your own!
  • A cultural focus on learning and development training is a part of our monthly company agenda.
  • FORA building membership with access to various inbuilding perks such as socials breakfasts a running track and fitness classes.

Interview process:

  1. Screening call with our People Experience Manager
  2. Takehome SQL test assessed by the Director of Data Insights
  3. 3040 min interview with Head of CRM
  4. Final interview with Director of Data Insights and CEO

How to apply:

If you have any questions you can reach out to the People Team at

Want to join our ambitious team Fill in your application and submit today!

Our commitment to diversity and inclusion:

At TotallyMoney were committed to being an inclusive and diverse employer and welcome applications from all sections of society. We have an active DE&I (Diversity Equity and Inclusion) committee led by employees and continually work on our DE&I efforts. We believe everyone has potential regardless of race religion or belief ethnic origin physical or mental ability social background age nationality marital domestic or civil partnership status sexual orientation gender identity or any other differences that make you you.


Required Experience:

IC

Employment Type

Full-Time

Company Industry

Department / Functional Area

Marketing

About Company

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