Senior Paid Media Strategist Remote UK

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media SEO Performance Creative and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Senior Paid Media Strategist works directly with our enterprise clients and runs point on communicating results creating custom strategies and executing Paid Media deliverables. In this role you will gain experience creating highperforming Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts

• Serve as direct support to client contacts

• Weekly communication with any vendors or operational partners to ensure were aligned on tasks being assigned work quality and any improvements we can make to that dynamic

• Drive referrals via client relationships and professional network

• Build strategies for clients each quarter

• Have the ability to create maintain and optimize budgets for paid media campaigns across multiple channels

• Deeply understand client positioning and unique value propositions

• Confirm lead routing is accurate within a CRM

• Understand the value of Programmatic campaigns

• Responsible for personal productivity and utilization

• Work directly with Associate Director to ensure internal and client goals are being achieved

• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads Facebook Ads and LinkedIn Ads focusing on keyword research ad copywriting and audience targeting to maximize ROI

What You Offer

• 4 years experience working at a performance/digital marketing agency (bonus for B2B)

• Experience working specifically with B2B SaaS/tech clients in an agency setting

• Deep expertise across paid search and paid social advertising campaigns such as Google Ads Facebook Ads LinkedIn Ads and others

• Proficiency in using advertising platforms and tools such as Google Ads Facebook Business Manager LinkedIn Campaign Manager

• Strong understanding of PPC principles including keyword research ad copywriting bid management and campaign optimization

• Ability to analyze campaign performance data using tools like Google Analytics GA4 Excel or other analytics platforms to make datadriven decisions and optimize campaign performance

• Ability to drive results and measure via OCT

• Proven and measurable success with midmarket or enterprise accounts

• A unique perspective on how to drive value for SaaS

• Ability to translate and articulate strategy and tell stories with data

• Equal parts competitive and curious; youre a true problem solver

• You live on the cutting edge of the industry always looking for opportunities to grow and share

• Ability to organize prioritize and manage multiple projects simultaneously

• Youre qualityobsessed and have not lost your soul for advertising

• Travel to visit clients approximately once per year per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally

• Effectively manage approximately five midtier and enterprise accounts

• Meet and exceed department level OKRs such as client growth and goal attainment

• Build client trust and relationships that create consistent renewals

• Crosssell services that align with client goals and objectives

• Clearly communicate results with client point of contact and executives

• Exceptional decision making as it relates to strategic direction for accounts

Work Environment Requirements

As a remotefirst company youll have the ability to work from anywhere in the US with the option to enjoy our stateoftheart offices in Irvine California. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada the UK and Australia. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100 virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and/or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any preemployment testing or otherwise participating in the employee selection process direct your inquiries to

Additional Information

At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. #LIJA1

Required Experience:

Senior IC