Marketing Analyst
Marketing Analyst
Posted on :
05-04-2025
Employer Active
1 Vacancy
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Job Description
About TATC:
We are a group of panAfrican businesses working together to solve the talent gap in Africa with unique homegrown solutions.
Our vision is to be Africas solution to bridging the talent gap.
Our brands include BrighterMonday Kenya BrighterMonday Uganda Jobberman Nigeria and Jobberman Ghana.
About BrighterMonday Uganda:
We are Uganda s leading techenabled career development and recruitment platform connecting qualified job seekers with verified employers.
Our vision is to be the leading source of talent in our markets by providing a platform that simplifies job search and talent acquisition.
We offer online career development support training services and personalised HR solutions for job seekers and employers.
Position Summary:
As the Marketing Analyst you will play a key role in strengthening our marketing performance through datadriven insights. Your daytoday focus will be collecting analysing and reporting on critical marketing data to guide strategic decisions optimise campaigns and ensure that all marketing initiatives deliver highimpact results.
You will work closely with crossfunctional teams to provide clear actionable insights enhancing our ability to meet company goals and serve our customers effectively.
Key Responsibilities:
- Collect organise and interpret data from various marketing channels (digital social traditional) to measure effectiveness of campaigns and initiatives.
- Develop and maintain regular reports and dashboards to track KPIs marketing performance and ROI across all channels.
- Provide datadriven recommendations for optimising marketing strategies budget allocation and resource utilisation.
- Collaborate with crossfunctional teams (sales product business intelligence) to align data analysis with broader organisational objectives.
- Monitor market trends competitor activities and industry developments to identify growth opportunities.
- Conduct indepth customer and audience analyses to inform targeting strategies and improve lead generation.
- Work with marketing managers and stakeholders to support campaign planning with data insights forecasts and scenario analyses.
- Ensure data accuracy and integrity by implementing the best data collection and management practices.
- Present clear concise findings to stakeholders translating complex data into actionable recommendations.
Collaboration:
Reporting into: Head of Marketing BrighterMonday Uganda
Other Key Stakeholders:
- Head of Marketing BrighterMonday Uganda
- BrighterMonday Uganda Marketing Team
- PanAfrican Marketing Team
- Business Intelligence Team
- Partnerships Team
- Product Team
- Sales Team
- CX Team
- Finance Team
Requirements
Qualifications and Skills:
- Bachelor s degree in Marketing Business Analytics Statistics or a related field.
- Proven experience in data analysis reporting and delivering insights ideally in a marketing or digitalfocused environment.
- Proficiency with analytics tools (e.g. Google Analytics Excel BI dashboards) and familiarity with CRM systems and marketing automation platforms.
- Strong analytical problemsolving and criticalthinking abilities.
- Excellent written and verbal communication skills capable of presenting findings to technical and nontechnical audiences.
- Ability to manage multiple projects and deadlines in a fastpaced highgrowth setting.
- Keen understanding of digital marketing metrics including SEO SEM social media and email marketing performance.
- A detailoriented approach ensuring accuracy and data integrity in all reports.
Suppose you are a datasavvy professional passionate about unearthing insights influencing strategic marketing decisions and driving measurable business results. We encourage you to apply for this role.
Employment Type
Full Time
Company Industry
Key Skills
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