Marketing Strategist
Marketing Strategist
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₹ 600000 - 900000
1 Vacancy
Job Description
Company Overview
Town And City Developers is a renowned real estate development company that aims to be a market leader in affordable housing. We are committed to fulfilling the dreams of millions of Indian families to own a dream home. Our parent company the KG Group of Companies is a premier industrial group in South India with a rich history dating back to 1932. With a strong foundation in textiles healthcare and education the KG Group has now expanded into real estate and construction through Town And City Developers.
Job Overview
We are seeking a skilled and experienced Marketing Strategist to join our team at Town And City Developers. As a Marketing Strategist you will be responsible for developing and implementing strategic marketing plans to promote our real estate projects. Your role will involve researching and analyzing market trends identifying target audiences developing marketing strategies and monitoring campaign performance. This is a fulltime position based in Coimbatore Tamil Nadu India and the successful candidate will have more than 10 years of experience in marketing and brand management.
Qualifications and Skills
- Bachelors degree in Marketing Business Administration or a related field. MBA preferred.
- Proven experience as a Marketing Strategist or similar role with a focus on real estate marketing.
- Indepth knowledge of brand management and strategic planning.
- Proficiency in digital marketing strategies and tools.
- Strong analytical skills and ability to interpret market research data.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a fastpaced environment and meet tight deadlines.
- Exceptional problemsolving and decisionmaking abilities.
- Experience with outdoor advertising and other offline marketing channels is a plus.
Roles and Responsibilities
- Develop and implement comprehensive marketing strategies for promoting our real estate projects.
- Conduct market research to identify target audiences and their needs.
- Monitor market trends and competitors activities to identify opportunities and optimize marketing campaigns.
- Collaborate with internal teams to create engaging and persuasive marketing materials.
- Manage and execute marketing campaigns across various channels including digital marketing outdoor advertising and social media.
- Track and analyze campaign performance to ensure goals are met and make datadriven recommendations for improvement.
- Stay updated with industry trends and best practices to continuously enhance our marketing strategies.
- Build and maintain relationships with key stakeholders including customers vendors and marketing agencies.
- Manage marketing budgets and allocate resources effectively.
- Provide regular reports and updates on marketing activities to management.
Interested candidate can send their profile to
Employment Type
Full-Time
