Director of Marketing
Director of Marketing
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Job Description
Calo is a wellfunded hypergrowth international brand. We are scaling at an unprecedented rate having rapidly expanded across the GCC and now bringing our revolutionary product to the UK.
We are looking for someone who is exceptional at Brand Performance Leadership Content and Unconventional PRand has the track record to prove it.
Please only apply if you have experience scaling a highgrowth DTC consumer brand in the UK.
About Calo
Calo is on a mission to make healthy living easy. Our app delivers highly personalised chefcrafted meals to busy individuals built through a unique combination of nutritional science cuttingedge tech and toptier culinary expertise.
Since launching in 2019 weve expanded to five countries last year we delivered ten million meals and launched Grab & Go caf concepts. The UK is our first Western market and we are thinking big.
Calos ambitions to IPO within the next three years is now publicly announced and the UK forms a huge part of that.
About the Role
As Marketing Director UK youll lead the gotomarket strategy and across brand performance PR content and growth. Youll inherit a strong team including a capable Senior Brand Manager giving you the freedom to focus on growth performance and highlevel creative direction.
You will own the full UK marketing function. Youll be given an annual budgetand full autonomy on how to spend it.
Youll work alongside the UK GM and have support from the Global VP of Growth and the Global VP of Marketing.
As you will have a lot of strategic support from the GM and the VPs this role is perfect for someone ambitious looking to take a step up or someone who is already at this level and is ready to grow with the business.
Your Responsibilities
1. Own UK Marketing Strategy & Growth
- Set and execute the fullfunnel UK marketing strategy.
- Own performance targets across impressions CAC customer acquisition and brand resonance.
- Lead across all relevant channels: digital social influencers PR partnerships and more.
2. Drive Performance Marketing & Customer Acquisition
- Own and allocate the paid media budget to drive efficient growth.
- Lead performance across meta search influencer affiliate and emerging channels.
- Build a lifecycle strategy to optimise acquisition retention and LTV.
3. Guide Brand Positioning & Creative Campaigns
- Own and evolve Calos UK brand positioning and customerfacing narrative.
- Provide campaign direction and highlevel creative oversight.
- Collaborate closely with our Senior Brand Manager who leads daytoday brand consistency campaign development and packaging.
- Ensure all content and comms reflect a premium and consistent tone of voice.
4. Lead Unconventional PR & Creative Marketing
- Drive cultural relevance through bold unexpected marketing plays.
- Launch stunts guerrilla campaigns and viral moments that drive awareness and media attention.
- Develop creative partnerships popups and local activations that get people talking.
5. Lead & Develop a HighPerforming Marketing Team
- Inspire and grow a team of marketers with deep functional expertise.
- Set clear goals give feedback and build a highperformance culture.
- Work crossfunctionally across Product Growth and Customer Experience to align on priorities.
Your Top KPIs:
- Impressions
- New customer acquisition
- CAC
- Brand resonance and awareness
Who Were Looking For
You Are:
A marketing leader whos scaled a highgrowth DTC brand in the UK
Equal parts commercial and creativeyou care about CAC and campaigns
Comfortable leading a team and mentoring senior marketing talent
Obsessed with breakthrough content brand building and performance
Fearless and resourcefulyou know how to get people talking
Fastmoving collaborative and executionfocused
MustHave Experience:
- 5 years in marketing including leadership experience in highgrowth UK DTC brands
- Deep knowledge of brand marketing content paid media and influencer strategy
- Proven track record optimising CAC and driving sustained customer growth
- Strong experience working with brand and creative leads to build bestinclass
- Demonstrated success launching viral unconventional or culturally resonant campaigns
Perks of the Role:
- The opportunity to build something extraordinary from the ground up.
- Access to our mouthwatering meal subscriptions.
- Competitive salary benefits and stock options.
- Work alongside passionate and driven colleagues in a culture that fosters growth.
- 25 days of holiday plus Bank Holidays. After your third year you will accumulate an additional day each year you are with the business (capped at 27 days).
- Hybrid working Home/SW6 6AW with Mondays and Wednesdays being the only mandatory office days. Note that in your first 6 weeks of employment you will be required to come to the office 4 days per week to get up to speed quickly.
- Cycletowork scheme.
- Office employees may work remotely from an international location for up to three weeks per year (time zone dependent must be taken in full weeks).
- Cash bonus if you complete 50 workouts in a quarter.
- Free fully equipped gym onsite.
- Subsidised class pass membership.
- Monthly team learnings and courses for upskilling throughout the year.
- Work iPhone provided.
Our Process Once You Apply:
We believe the standard interview process including ours is wild. You are making a lifechanging decision after only a few hours of interaction with us and our team. Therefore we prioritise transparency and encourage any and all questions throughout the process. Our aim is to ensure that you can help us succeed and we can help you succeed all while having fun along the way.
- Short phone call to assess basic fit 5 minutes): A brief call to evaluate initial compatibility.
- Experience and performance interview 60 minutes): This interview is with the UK GM and/or your manager where we assess your core competencies and relevant experience.
- Culture fit interview 90 minutes): This interview is with your broader team without the CEO or your manager. At this stage you will also be shown the office space and your future desk.
- Task: The complexity of the task will align with the salary level youre being considered for; more senior candidates should expect a more involved task. This is our opportunity to collaborate on a small scale.
- The task will be paid for based on the scope and time required. We will pay market rate for your work regardless of the outcome.
- Phone call with a former staff member 15 minutes): This call will be with the person you are replacing or if no direct predecessor exists with a former team member from the department youll be joining. This is your chance to ask why they left and any other questions you may have.
Whats Next
If you are interested in learning more about the role and think this could be for you then dont hesitate to apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.
Required Experience:
Senior Manager
Employment Type
Full-Time
