Licensed Merchandise Retail Marketing Manager

Why PlayStation

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment a whollyowned subsidiary of Sony Corporation.

Licensed Merchandise Retail Marketing Manager

We are seeking a highly motivated organized and detailoriented manager to join our Global Licensed Merchandise Retail Marketing team. In this role you will collaborate with both internal crossfunctional teams and external partners to drive the marketing of PlayStation branded licensed merchandise internationally. The ideal candidate will have a strong background in marketing with a focus in the retail category both online and physical robust project management skills and a passion for delivering measurable results for the business.

Key Responsibilities:

• Work closely with the Director Integrated Marketing Special Projects & the Licensed Merchandise team to develop and execute PlayStations licensed merchandise retail marketing program
• Partner with large number of internal functions to develop processes and channel strategies from development to
• Be part of a team building the product franchise story the aspects of which are all part of the narrative we must communicate to our fanbases.
• Manage partners and their scope of work to ensure successful of retail marketing programs achieving forecasted objectives in alignment with the budget.
• Coordinate with the teams data and analytics function supporting development of processes to synthesize BrickandMortar Retail and eCommerce business performance data to help shape gotomarket strategies and inmarket performance
• Support development of meeting presentations through the creation of powerful selling stories rooted in insights on brand equity innovation and category management syndicate data
• Manage campaigns from end to end working with multiple internal and external parties:
  • Creative ideation
  • Creative briefing
  • Managing asset reviews and approvals
  • Campaign planning with relevant teams and stakeholders
  • and roll out of campaigns across all marketing channels
  • Gathering analytical and qualitative evaluation
  • Creating summaries of campaigns and projects for internal and external distribution

What were looking for:

• This candidate will have solid experience working in an omnichannel environment not just instore marketing but digital and social with a specific tie to product.
• Very strong verbal written and visual presentation communication skills
• The candidate will be comfortable preparing presentations and presenting to Field Sales and our Retail Partners
• Strong analytical and organizational skills; attention to detail
• Strong collaborative skillset with crossfunctional teams is critical for alignment to strategies and executions
• Experience of translating data into actionable insights and selling stories
• Proven experience in taking overarching communications strategy into tactical
• Ability to stay focused on key priorities and bring solutions; to drive distribution and grow consumption
• Commitment to results; ability to incorporate new learning into existing plans and act decisively
• Excellent interpersonal skills; ability to interact with all personality types and behaviours
• Ability to work effectively in and adapt to a highpressure fastpaced environment
• Must be interested in learning and adapting to a rapidly shifting landscape
• Passion for entertainment and culture is a must for this team
• Bachelors Degree required Masters Degree a plus

#LISV1

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.