2025 KMBC Intern - Marketing Promotions
2025 KMBC Intern - Marketing Promotions
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1 Vacancy
Job Description
The KMBC 9 / KCWE 29 Internship Program is a paid rigorous and highly competitive handson experience that provides individuals the opportunity to learn about the operations of a broadcast television station. An intern in the KMBC KCWE Creative Services department can expect to gain handson experience in the marketing of each television station. They will learn about the promotion production processincluding scripting shooting editing and graphics creation. They will learn about strategies used to grow the KMBC 9 News brand as well as KCWE entertainment brands. They will report to the Creative Services Director.
BRAND PROMISE PROMOTION
- Learn how market research is used to determine how to best showcase our stations.
- Learn how we collaborate as a team to brainstorm new ideas for our messaging.
- Learn all the tools we use to bestinclass video in our studio and in the field.
- Learn how we approach editing for news and entertainment promotion.
COMMUNITY OUTREACH PROMOTION
- Learn the importance of showcasing our stations efforts to serve and improve our community.
- Learn the process of producing and trafficking Public Service Announcements.
- Learn the methods beyond phone and television screens we use to get credit for our presence in the community.
SCHEDULING PROMOTION
- Learn the tools we use to ensure effective promotion is seen by our target audiences.
- Learn how we use our own television product and outside media sources like cable social and radio to promote our products.
- Learn how we usher our television audiences to our digital products and vice versa.
DAILY TOPICAL PROMOTION
- Learn the fundamentals of crafting effective coverage promises for daily newscasts.
- Learn best practices for communicating with producers reporters and meteorologists; ensuring topical promotion reflects the latest most compelling developments of each story.
- Learn the decisionmaking process behind which entertainment brands we choose to support with topical promotion.
An internship at KMBC KCWE Creative Services will provide a great foundation for those interested in pursuing a career in marketing media production or broadcasting.
Your first day at the station is set aside for orientation which Must be attended. Plan to work three days a week eight hours each shift with varying schedules. During your internship you should always check in with your assigned advisor upon entering the building. Inperson attendance is required.
Securing housing and transportation during the internship are the responsibility of the intern. KMBC 9 / KCWE 29 cannot offer support in this area.
Internship Program Dates
Spring 2025 Session
Session: *Feb. 3 Apr. 25 2025
Summer 2025 Session
Session: *May 19 Aug. 8 2025
Fall 2023 Session
Session: *Sept. 15 Dec. 5 2025
*Dates are subject to change
Please provide a cover letter with your application. The cover letter should include:
- Preferred Session: Spring Summer or Fall
- Available start and end dates
- Days and hours available to intern
Diversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization as diverse and varied as the audience we reach ensuring that the content we create is more compassionate and more representative of the communities we serve.
Required Experience:
Intern
Employment Type
Part-Time
