Associate Director of Marketing Clinical Laboratory Automation Services
Associate Director of Marketing Clinical Laboratory Automation Services
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Salary Not Disclosed
1 Vacancy
Job Description
Primary Purpose and Overall Objective of the Job:
This position works with the Sr. Director of Marketing to lead commercial marketing efforts for bioMrieuxs Laboratory Automation and Services portfolio. This includes leading a team of product marketing managers setting product objectives mapping out appropriate strategies and executing effective tactics.
This position is located in our Salt Lake City UT Commercial Headquarters remote positions will not be considered.
Main Accountabilities:
Directs:
- Development and executional excellence of Strategic/Brand Plan
- Development of annual sales budget and interactionwith respective stakeholders such as Finance
- Manage assigned commercial marketing team members
- Commercial marketing efforts for assigned portfolio
- Longterm product commercial strategy for Lab Automation & Servicesportfolio
- Integrated product launch plans and postlaunch activities
- Manages annual marketing spend (OPEX)
- Guides product marketing managers through go to market process
- Establishes priorities for portfolio
- Brings Voice of Customer input (VOC) to global organization
- Oversees the development of product training objectives in conjunction with the training department
Strategies:
- Product promotion
- Positioning
- Pricing
- Segmentation
- Targeted Messaging
Tactics:
- Marketing programs and campaigns
- Sales Tools including product collateral
- Advertising
- Tradeshows
- Online/web/social media etc.
- Distribution channel marketing support
Additional responsibilities include:
- Develop and mentor team perform annual performance reviews identify training needs and develop team career path
- Developing and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize Advisory Board meetings
- Works with Medical Affairs to define PostMarket clinical publication strategy
- Monitoring competitors and maintaining adequate competitive intelligence
- Managing 3rd party agencies and vendors
- Serve as a key liaison interfacing and collaborating with Sales Regulatory Global Marketing R&D Medical Affairs Compliance Finance Customer Support Quality Assurance Program Management and Company Sr. Management.
- Travels up to 25 of me
Typical StudiesExperience Skills and Qualifications:
StudiesExperience:
- Bachelors degree in biological/health sciences or businessrelated field; MBA preferred
- At least 8 years of successful product management experience preferably with diagnostic pharma or medical products or other relevant experience
- Previous experience managing/mentoring people is preferred
Skills and Qualifications:
- Knowledge of/Experience with in vitro diagnostics industry is highly desired but not a requirement
- Knowledge of/Experience with lab automation equipment and lab services is highly desired
- Expertise in marketing regulated medical devices/capital equipmentis highly desired.
- Proactive attitude ambition and the confidence necessary to lead others and achieve aggressive goals.
- Works independently under minimal supervision.
- Ability to effectively prioritize and manage multiple tasks
- Ability to lead inspire and motivate a team of product marketing managers.
- Understands financial metrics for product profitability and pricing strategy analysis.
- Handles complex issues and problems and refers only the most complex issues to higherlevel staff.
- Presents technical information to audience with various levels of scientific background.
- Proficient with Microsoft Office (PowerPoint Word and Excel).
Required Experience:
Director
Employment Type
Full Time
