Product Marketing Director Member Engagement
Product Marketing Director Member Engagement
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1 Vacancy
Job Description
Current Employees of LendingClub: Please apply via your internal Workday Account
LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank National Association Member FDIC. We are the leading digital marketplace bank in the U.S. having helped our nearly 5 million members secure over $90 billion in loans to refinance highcost debt and achieve their financial goals. Members today have mobilefirst access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future and our team is committed to making that a reality. Join the Club!
About the Role
At LendingClub Product Marketers have end to end accountability for their products strategy and . Were looking for a Product Marketing leader to lead marketing to drive Member Engagement and Longterm relationships with LendingClub leading to multiproduct penetration and brand preference. They will leverage our suit of product offerings across Lending (Personal loans Auto refi Purchase Finance) Banking DebtIQ (credit monitoring) Digital App etc. and orchestrate optimal customer journeys by segment and channel.The ideal leader for this role brings a strategic creative analytical and resultsoriented growth mindset. Armed with a passion for finding unique and innovative ways to market products acquire and engage members youll bring together an incredible team of marketers to create activities that drive the revenue growth and brand value. This includes identifying an optimal cross sell offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer you will keep the organization connected to our Member needs through research and analysis to ensure we continually innovate to serve our them best.
This is a highly visible role that requires partnership with leadership across business lines marketing product engineering risk and finance. This is a great opportunity for a marketing leader with demonstrated Product and Growthmarketing experience who is excited to build upon the current capabilities for one of the companys most important growth vectors.
What Youll Do
Be the Voice of the Members
- You will build a deep understanding of the customers needs market the competitive landscape and how LendingClubs offerings and experience can best deliver those needs in a compelling and differentiated way
- Working with our brand team develop and optimize Membership value proposition and build integrated gotomarket strategy across channels and segments
- Iterate on ideal product offering positioning and proof points through ongoing research and analysis
Lead Strategy &
- Develop and execute marketing strategies that drive enrollment DebtIQ credit monitoring productengagement in online and mobile banking like app downloads and xselling of various qualified products across lending and banking
- Develop annual strategy and quarterly roadmaps for engagement (App downloads MAU products per member loan/deposit growth per member) to deliver against growth and engagement KPIs within defined budgets
- Work with marketing channel owners and business owners to define crosssell opportunities
- In conjunction with marketing ops develop detailed go to market delivery schedules and ensure flawless
- Champion opportunities to innovate for our members through increased focus on integrated marketing and greater personalization
- Improve the endtoend customer experience including funnel optimization new feature development and customer engagement in partnership with the product team. Ensure alignment around product prioritization and product launches to drive highest value and engagement for members
- Produce content that connects with Members promoting LendingClubs products services and membership benefits
- Have a strong analytical mindset be comfortable directing analyses interpreting and summarizing data and drawing actionable insights from it
Innovation
- Work with business product and marketing teams to develop enhanced membership offerings
- Demonstrated experience in synthesizing and translating marketing needs into product requirements
- Partner with head of Product Management to develop compelling product vision/direction to support experiences that reward and recognize members
Leadership
- Lead crossfunctional teams through a rapid growth and change cycle
- Comfortable setting clear goals to ensure success across product lines segments and channels
- Create a solid engagement model that drives collaboration across teams to ensure flawless delivery and goal achievement through an aligned measurement framework
About You
- 10 years of relevant marketing management experience including research positioning messaging and product launches in a B2C environment. Financial services experience a plus
- 8 years of experience in big product/performance marketing crosssell and lifecycle marketing experience
- Passionate for driving growth through innovative product management and GTM strategies and for solving complex problems
- Experience driving app download and engagement strategies
- Demonstrated datadriven decisionmaking used to drive adoption and inform positioning and go to market strategy
- Demonstrated ability in driving engagement and repeat business from existing customer base
- Ability to think strategically and translate strategy into actionable plans/tactics across a crossfunctional matrix organization
- Exceptional leader with ability to prioritize competing demands opinions and maximize team performance
- A compelling storyteller with a strategic and analytical mindset; you have deep experience engaging and educating a senior executive audience
- Have excellent written verbal and visual communications skills
- An ability to sell ideas well through creative and innovative presentations
- Bring extraordinary social skills; ability to build positive relationships with crossfunctional team members and lead through influence
- A highenergy and willing attitudeyou love to jump in and help wherever you can
- Bachelors degree required MBA is a plus
Work Location
San Francisco
We are currently working a hybrid schedule and our teams are inoffice Tuesdays Wednesdays and Thursdays.
Time Zone Requirements
Primarily PT
Travel Requirements
If you need to travel for work LendingClub will cover your travel related expenses.
Compensation
The target base salary range for this position is.The position is also eligible to receive a bonus (which is based on company performance employee performance and eligible earnings)equityand benefits. Our salary ranges other compensation and benefits offeredare determined by role experience level and location.
Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programsflexibletime off policiesfor salaried employees up to 16 weeks paid parental leave and more.
#LIHybrid
#LIHB1
LendingClub is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability please contact us at
Required Experience:
Director
Employment Type
Full-Time
