Marketing Coordinator
Marketing Coordinator
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Job Description
The anticipated hiring range for this position is $20 to $22 per hour. Hiring offers will be determined based on the final candidates qualifications and experience. The recruiter can share more information about what the anticipated hiring rate would be based upon your specific qualifications during the selection process.
The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees dental insurance vision insurance life insurance short and long term disability insurance retirement savings plan with high employer contributions a generous paid time off program and more!
As the benefits package at the CIA results in a significant value above the base hiring rate for this position we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.
POSITION SUMMARY
The Marketing Coordinator works closely with the Admissions Marketing team to execute communications to the colleges core admissions audience. This position will be responsible for the daytoday tasks related to various communications (postal mail email text and website) shared with the colleges prospective students and their families. Communicating to all levels of interest with the CIAfrom potential students through admitted candidatesThe Coordinator will be responsible to support on recruitment efforts spanning all three of the colleges US campuses including undergraduate and graduate level programs.
ESSENTIAL RESPONSIBILITIES
- Execute campaigns (web email and text) driving registrations for all admissionsrelated events. Work closely with the Admissions team to meet attendance goals.
- Handle weekly postal mailing lists as well as seasonal mailing processing including but not limited to assigning activities cleaning up mailing lists and coordinating with print house.
- Test/Proof emails as well as execute final sends (utilizing Ellucian Recruit CRM and ClickDimensions).
- Capture email statistics and prepare reports.
- Work closely with Program and Marketing Managers to ensure accurate audience lists.
- Audit customer journey experiences within CRM ensuring optimal timing and functionality of automated communications.
- Collaborate with Creative & Marketing teams as necessary to optimize content and improve response and conversion.
- Support and coordinate work with the Digital & Online Services team requesting and monitoring website reports and updating/writing website copy.
- Monitor website chatbot to ensure engagement and consistency.
- Monitor CRM system to ensure communication processes are functioning optimally. Update and correct data as needed.
- Query CRM system for prospect data as necessary to complete assigned tasks & mailings.
- Complete routine imports exports & reports from CRM system.
- Any and all other job duties as assigned.
REQUIRED QUALIFICATIONS
Education:
- Associates degree.
Experience:
- Minimum 1 year of experience working with email and online marketing tools.
PREFERRED QUALIFICATIONS
- Bachelors degree in marketing new media communications or related field.
- Knowledge of HTML and CSS.
- Knowledge of Ellucian Recruit or similar CRM system.
- Passion for / familiarity with the culinary arts baking and pastry arts hospitality industry and/or restaurant industry.
REQUIRED SKILLS
- Detail oriented and thorough.
- Exceptional organizational skills Strong writing and proofreading skills.
- Strong teamwork and interpersonal skills; ability to be adaptable dependable and handle multiple priorities simultaneously.
- Strong computer experience which must include abilities to work effectively with MS Office suite products i.e. Word Excel PowerPoint.
WORKING CONDITIONS
- Must be able to work overtime on nights and weekends as required by business needs.
- Able to work at a computer for extended periods of time sometimes in excess of eight 8 hours per day.
Required Experience:
IC
Employment Type
Full-Time
