Vice President - MonetizationAd Product - Digital Markets
Vice President - MonetizationAd Product - Digital Markets
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Job Description
About Gartner Digital Markets:
Gartner Digital Markets (GDM) is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
Gartner Digital Markets is the worlds largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinationsCapterra GetApp Software Advice and UpCityand 70 localized sites Gartner Digital Markets helps software and service providers build their brand capture demand and understand their market. As the only destination for software and services driven by independent objective research and verified customer reviews we help connect providers with inmarket buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step Gartner Digital Markets offers the best of two worldsthe stability and resources of a large established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming providing an incredible opportunity for you to grow and learn throughout your career.
What were looking for:
We are seeking a visionary and resultsdriven Vice President Monetization/Ad Product Monetization to lead our revenue growth and monetization strategies. This role will be pivotal in shaping the future of our platform by defining and executing a robust monetization roadmap optimizing ad auction dynamics and delivering innovative solutions that maximize value for both advertisers and the business.
Why youll want to come to work:
Monetization Strategy & Roadmap Development
Develop and execute a comprehensive monetization strategy aligned with Gartner Digital Markets business objectives and growth targets.
Conduct market research competitive analysis and customer insights to identify emerging trends opportunities and risks in digital advertising monetization.
Define and prioritize the product roadmap for monetization features including:
Automated bidding algorithms
Pricing strategies and minimum bid models
Ad auction structures and optimization
New ad formats targeting options and performance metrics
Ensure the monetization roadmap delivers enhanced value to software vendors while driving platform revenue growth.
Ad Auction Structure & Optimization
Oversee the design development and implementation of automated bidding algorithms to improve advertiser performance and maximize platform revenue.
Refine the ad auction structure to ensure fairness competitiveness and revenue optimization.
Establish and continuously optimize pricing models to balance advertiser ROI with platform profitability.
Product Development & Optimization
Lead the endtoend product development lifecycle for monetization features from ideation to launch and iterative optimization.
Collaborate closely with crossfunctional teams including Engineering Data Science Design and Marketing to deliver scalable userfriendly and highimpact products.
Ensure monetization products are seamlessly integrated into the broader platform ecosystem.
Analytics Performance Monitoring & Optimization
Conduct indepth data analysis to identify trends patterns and opportunities for revenue optimization.
Define and monitor key performance indicators (KPIs) to measure the effectiveness of monetization strategies and inform datadriven decisions.
Continuously iterate on monetization features to improve performance and deliver measurable results.
GotoMarket Strategy &
Develop pricing strategies packaging and positioning for monetization products to ensure market competitiveness and adoption.
Partner with Sales Marketing and Product teams to create and execute gotomarket plans for new ad products and features.
Ensure alignment across departments to drive successful product launches and adoption.
Team Leadership & Development
Lead and mentor a highperforming team of monetization Product Managers fostering a culture of innovation collaboration and continuous improvement.
Provide guidance and support to team members helping them develop their analytical strategic and product management skills.
Collaborate with other departments to ensure alignment and drive crossfunctional initiatives.
What youll bring to the team:
Bachelors degree in Business Computer Science Economics Marketing or a related field; Masters degree preferred.
10 years of experience in digital advertising product management or related fields with a strong focus on monetization strategies.
Strong analytical skills with proficiency in using data to drive decisionmaking and measure performance.
Strategic thinker with the ability to develop and execute longterm monetization visions.
Excellent leadership and team management skills with a focus on mentorship and development.
Exceptional communication and presentation skills with the ability to simplify complex concepts for diverse audiences.
Strong collaboration and influencing skills with the ability to work effectively across crossfunctional teams.
Proven track record of successfully launching and scaling monetization products that drive significant revenue growth.
Deep expertise in digital advertising monetization including:
Automated bidding algorithms
Ad auction structures and dynamics
Pricing strategies and optimization
Experience working in fastpaced agile environments.
Dont meet every single requirement We encourage you to apply anyway. You might just be the right candidate for this or other roles.
What youll find:
Limitless growth and learning opportunities.
A collaborative and positive culture join a diverse team of professionals that are as smart and driven as you.
A chance to make an impact your work will contribute directly to our strategy.
Frequent social activities such as movie night laser tag bowling escape room summer beach party hiking & bbq and more!
A hybrid work environmentenjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.
New offices close to Glries and the beach in the fantastic innovation and tech 22@ district of sunny Barcelona.
Fresh fruit snacks selection of teas fair trade organic coffee and a fridge full of beer for our Thursday Beer OClock.
What youll receive:
Competitive compensation.
23 days annual holiday and an additional day off for your birthday.
Private Medical and Dental Care.
Life and Disability Insurance.
Public Transport Subsidy.
Ticket Restaurant Card.
Childcare Vouchers (Ticket Guarderia.
IncentiFit annual reimbursement for healthandwellnessrelated activities.
Pension Scheme.
Tuition Reimbursement.
Employee Stock Purchase Plan.
Employee Assistance Program.
Gartner Gives Charity Match.
Relocation Assistance a specialist to help you with all the appointments and paperwork.
And much more!
What we are:
Action Oriented You have what it takes to deliver measurable results fast. We encourage and guide the vision roadmap to success and the action it takes to make it happen.
Intellectually Curious You love learning and are excited by the potential teaching opportunities within your role. You bring respectful radical candor to your work with a mindset of desiring ongoing professional and personal development.
Collaborative You believe in the one team shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.
Applications must be submitted in English.
A valid EU visa/passport is for this position.
#digitalmarkets
#LIHybrid
#LI MC1
Who are we
At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their missioncritical priorities.
Since our founding in 1979 weve grown to more than 20000 associates globally who support 15000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work
Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.
We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.
What do we offer
Gartner offers worldclass benefits highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.
Ready to grow your career with Gartner Join us.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources ator by sending an email to.
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Required Experience:
Chief
Employment Type
Full-Time
Key Skills
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