Digital Marketing Strategist

We are looking for an experienced Digital Marketing Strategist to bring  high quality inbound sales opportunities into the pipeline from digital marketing sources. Digital channels are a core growth engine for Xapien responsible for 70 of our inbound sales pipeline. Our ambitious 2025 growth objectives require us to significantly increase inbound qualified opportunities while improving efficiency.

Previously we worked with an external agency to manage our digital marketing strategy but were now bringing this work inhouse. This role is an exciting opportunity to build and scale our digital growth engine driving highquality inbound sales opportunities through datadriven paid media campaigns conversion rate optimisation and collaboration with our content lead on organic growth demand and lead generation.

You will report to the Head of Comms & Marketing and collaborate closely with the Marketing Sales and Customer Success teams to align marketing efforts with revenue goals.

Heres what you will be responsible for:

• Driving inbound sales opportunities ensuring a steady pipeline of highquality leads.
• Endtoend ownership of paid media campaigns from strategy and setup to daily optimisation reporting and budget allocation.
• Building & optimising paid landing pages and ad copy to maximize conversion rates.
• Monitoring website performance (user journeys SEO & site health) to optimise conversion rates and drive organic inbound leads in collaboration with the Content Manager
• Managing HubSpot reporting dashboards basic automation and marketing email flows to track campaign effectiveness cost per qualified opportunity & ROI and optimise lead follow up notifications and nurtures.
• Aligning closely with the Sales team ensuring digital marketing efforts support revenue objectives and lead followup processes are optimised.
• Leveraging analytics tools to assess campaign performance and inform datadriven marketing decisions.
• Optimising multichannel campaigns integrating paid media efforts with content events and product marketing initiatives.

Qualifications :

Musthaves to be successful in this role:

B2B SaaS Marketing Strategy Proven ability to analyse data and apply strategic thinking in a highgrowth SaaS environment.
Paid Media (Google & LinkedIn) Expert in designing executing and optimising paid campaigns.
HubSpot reporting & automation Strong knowledge of HubSpots reporting functionality and basic automation workflows.
Keyword strategies & SEO Skilled in developing keyword strategies across paid and organic digital  marketing channels that align with the companys acquisition goals. 
Strong communication & collaboration skills Ability to work crossfunctionally with sales content and customer success teams.

Nobody can do everything but heres a few related things were interested in:

Conversion rate optimisation & journey mapping Experience in optimising digital journeys to improve conversion rates.
CMS & landing page management Experience using WordPress (Elementor) for landing page creation and optimisation.

Additional Information :

• Equity in the business in the form of shares  You will own a meaningful part of the business through our employee shares & equity programme
• Unlimited Paid Time Off for you to take time to recharge.
• A wellness & professional development fund of 1000 per year  including access to Wellhub formerly Gympass. We invest in our people and always encourage growth!
• Private health and Life insurance 
• Highspec MacBook 200 for equipment setup 
• Regular team lunches and social events from gokarting to mini golf to karaoke to rounders in the park
• X day  one whole company day off every year so we can all switch off Slack and reset
• Flexible working  flexible hours 2 days per week in our WeWork in Moorgate)

**Please note we cannot offer sponsorship to applicants (or transfer existing visas) at present**

Salary: up to 70000 bonus equity (dependent on experience)

Our Values 

• Take ownership  We keep our organisation simple valuing people over policies. We encourage ownership and decisionmaking.
• Better together  We care about each other and go out of our way to help colleagues succeed. We value relationships and take a genuine interest.
• Transparent  Our business is creating transparency in business relationships; so internally we are default share even when it feels uncomfortable.
• Glasshalffull  This is about being real but still choosing to be optimistic. We celebrate wins and encourage each other to build forward.
• Be pioneers  We are leaders not followers bold ambitious and cando. We dont start with whats possible we start with what we want to achieve then ask what has to be true
• Move fast  This is our moment to make our mark on the world. So we work to ambitious deadlines launch fast and iterate always streamline and remain decisive amid huge uncertainty.
• Value learning  We are all learning always. We take time to explain even if its quicker to do it ourselves.
• Always decent  We are polite thankful and straightforward. Everyone is downtoearth informal and approachable.
• A players  Working here should be stretching and exhilarating. We only hire and keep the best enquiring people that will keep us on our toes.

Remote Work :

No

Employment Type :

Fulltime