Alliance Marketing Manager

Acumatica is seeking an Alliance Marketing Manager to join our Integrated Marketing and Demand Generation team in Bellevue WA! This is a fulltime role.

What We Do: Our Integrated Marketing and Demand Generation team builds multichannel marketing campaigns (webinars email paid social etc. that deliver qualified leads for our sales team. We are constantly engaging best practices in effort to make datadriven decisions designed to optimize our campaigns to increase conversion rates throughout the marketing funnel.

What Youll Do: 

As an Alliance Marketing Manager you will be responsible for the strategy and of marketing programs and campaigns for our fastgrowing ecosystem of Alliance Members and ISV partners. You will match your deep expertise in the partner ecosystem with a clear understanding of Acumaticas business objectives to work with our partners on joint marketing programs aimed at driving the pipeline. This role requires crossteam and organizational collaboration innovation excellent project management communication and presentation skills and a passion for driving demand through partners. You will be working closely with the Business Development team as well as marketing agencies and vendors. A successful candidate will be motivated selfdirected and comfortable working in a fastpaced environment.

Responsibilities include:

• Plan build and execute joint demand generation campaigns with Acumaticas Alliance Members and ISV Partners across multiple optimized dimensions including industry competitive scenario firmographics etc.
• Work closely with product marketing team to define the content strategy for the marketing campaigns with each partner. This includes identifying target audience new content to be created establishing a bill of materials for campaigns and creating necessary documentation including internal and partnerfacing presentations.
• Educate and inform partner sales and partner enablement teams on the joint marketing campaigns with Alliance Members and ISV Partners leveraging partner marketing automation platform (MAP). Organize and host calls webinars and training as necessary.
• Research industry best practices for bestinclass alliance marketing programs.
• Continually analyze and track program performance optimize and update strategy and programs as necessary.
• Innovate and increment our marketing technology portfolio to ensure modern and best of breed and efficiency for partner marketing capabilities.
• Develop analytic methodologies and processes to measure and quantify the impact of joint Alliance and ISV marketing campaigns to sales.

Qualifications :

Requirements:

• 5 years of relevant work experience in B2B partner marketing demand generation marketing in hightechnology companies.
• 3 years of partner marketing experience.
• 2years of experience managing and building integrated marketing campaigns.
• Strong experience in email marketing.
• Expertise in building and scaling global partner programs. Strong program management and organizational skills.
• Superior communication skills. Public speaking experience comfortable with executive audiences and ability to influence key decisionmakers.
• Comfortable working with data. Experience collecting and interpreting data from a variety of sources to make solid business recommendations. Advanced level of work in Excel.
• Good understanding of marketing techniques and ability to apply them to partner needs. Generate fresh ideas for partnerled marketing programs and continue to develop new approaches.
• Experience with HubSpot and Tableau is a strong plus.
• Ability and willingness to learn new tools and technologies.
• Ability to work individually and in a team: engage effectively across sales marketing and product teams.

Additional Information :

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application please email . This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes such as following up on an application or technical issues not related to a disability will not receive a response. 

For this role the salary range is $annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors including skills qualifications experience and other relevant elements.

At Acumatica certain roles are eligible for additional rewards including annual bonus and stock. These awards are allocated based on individual performance. In addition certain roles also have the opportunity to earn sales incentives based on revenue or utilization depending on the terms of the plan and the employees role.