Digital Analytics and SEO Specialist
Digital Analytics and SEO Specialist
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$ 80000 - 100000
1 Vacancy
Job Description
We are always seeking talented motivated growthminded and creative individuals. Our firm is committed to providing employee support and advancement while embracing inclusion and innovation as keys to a stronger future.
We invite you to explore the position below and to submit your application to join our team!
The Digital Analytics and SEO Specialist leads analytics and reporting related to the firms digital presence including the firm website emarketing communications multimedia assets mobile applications and more. This role also leads SEO reporting and related initiatives to enhance the firms online presence.
KEY RESPONSIBILITIES:
Analytics
Create regular reports on website blog and microsite performance and key metrics for stakeholders including clear and actionable recommendations. Create similar reports for other digital assets including emarketing communications. Identify areas for improvement based on user data.
Monitor website traffic patterns using Google Analytics and other analytics tools.
Analyze user behavior metrics such as bounce rate time on page and conversion rates.
Assist web team with updates related to launch and maintenance as needed.
Strategy Development
Conduct keyword research to identify relevant search terms and report out accordingly.
Develop and implement onpage SEO strategies including optimizing title tags meta descriptions and header tags.
Create highquality search engineoptimized content.
Build a robust backlink profile through effective linkbuilding tactics.
Present SEO performance data and insights to stakeholders. Communicate SEO recommendations and strategy updates to relevant teams. Work closely with related teams to interpret data regarding engagement across various platforms in order to provide wholistic recommendations for enhanced engagement.
Technical SEO
Perform website audits to identify and resolve technical SEO issues (e.g. broken links slow loading times mobile responsiveness). Monitor and resolve website indexing issues.
Research and suggest improvements to enhance crawlability.
Competitive Analysis
Analyze competitor websites blogs microsites and related content to identify SEO user experience and visibility raising opportunities.
Track competitor rankings and content strategies in order to proactively provide suggested improvements.
KNOWLEDGE SKILLS AND CAPABILITIES:
Proficiency in Google Analytics (GA4 and Google Search Console; knowledge of Siteimprove and Bing Webmaster Tools is a plus.
Strong understanding of SEO principles tools and best practices.
Proficiency in keyword research and analysis.
Basic knowledge of HTML and website development.
Strong data analysis and interpretation skills.
Excellent communication reporting and presentation skills.
EDUCATION AND/OR EXPERIENCE:
Bachelors degree preferably with a focus on Marketing.
Minimum of three 3 years experience with analytics at a law firm or professional services firm.
Demonstrated experience and success with WordPress and Vuture.
Demonstrated experience and success with content optimization.
#LIHybrid
The Firm will comply with any applicable city or state workplace mandates in effect in regards to Covid19.
This position description is intended to describe the general content of and requirements for the performance of the job. The statements contained in the position description are not necessarily allinclusive and additional duties and responsibilities may be assigned as determined by business needs.
This position description does not constitute a written or implied contract of employment.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
By applying for this position you agree and understand that Troutman Pepper Locke will process your Personal Information pursuant to the terms of our Worker and Applicant Global Privacy Notice. If you have questions about our data handling practices or you are a resident of California the United Kingdom or the European Union and wish to exercise your privacy rights please contact us at .
Equal Employment Opportunity
Troutman Pepper Locke adheres to a policy of equal opportunity and will make all employment decisions which include hiring promotion transfer demotion evaluation compensation and separation without regard to race color religion sex age sexual orientation gender identity or expression national origin pregnancy citizenship disability genetic information marital or armed forces status and any other classification as protected by law.
Compensation is dependent on several factors such as position location education training and/or experience.
Hiring Salary Range:
Required Experience:
Unclear Seniority
Employment Type
Full-Time
