Senior Associate Paid Social
Senior Associate Paid Social
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Job Description
Senior Associate Paid Social
Location: Bangalore
Position Scope:
The Senior Associate Paid Social position is a fulltime role that will support the Zetas social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup KPI and pacing optimization and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns what metrics matter and how to create performance reports that illustrate key insights for clients.
Responsibilities:
- Setting up campaigns according to IO requirements (ad uploads pixels budgets and targeting)
- Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals
- Manage campaign reporting by compiling data from internal and external platforms
- Compile image sets for digital marketing campaigns
- Support campaign management team with adhoc requests
Requirements:
- Deep understanding of the paid social media ecosystem
- Experience with Facebook required. Additional experience with TikTok Snapchat YouTube or Twitter preferred
- Preference will be given to candidates with Facebook/Meta ad platform experience including pixel implementation optimization audience targeting and bid/budget management
- YouTube ad experience a plus but not required
- BCA/BSC degree including quantitative coursework
- Strong written communication skills
- Meticulous attention to detail
- Demonstrated analytical ability
- Interest in digital marketing trends
- Willingness to work during U.S. Eastern Standard Time (EST) hours
Company Summary
Zeta Global is a datapowered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley former CEO of Apple Inc and PepsiCola the Company combines the industrys 3rd largest proprietary data set 2.4B identities) with Artificial Intelligence to unlock consumer intent personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform which powers end to end marketing programs for some of the worlds leading brands. With expertise encompassing all digital marketing channels Email Display Social Search and Mobile Zeta orchestrates acquisition and engagement programs that deliver results that are scalable repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race gender ancestry color religion sex age marital status sexual orientation gender identity national origin medical condition disability veterans status or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and CrossChannel Campaign Management Reports by Independent Research Firm
Experience:
Senior IC
Employment Type
Full Time
Key Skills
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