Digital Marketing Coordinator

Position Summary:
Lourdes University is seeking a creative techsavvy and resultsdriven individual to serve as a Digital Media Coordinator. This position is integral to the universitys digital presence responsible for developing implementing and managing engaging content across digital platforms. The Digital Media Coordinator will collaborate with the marketing and communications teams to enhance the universitys online visibility promote brand messaging and engage prospective students alumni faculty staff and the wider community through various digital channels.

Key Responsibilities:

1. Content Management:

• Develop and execute creative digital content strategies across the universitys website social media platforms email campaigns and other online channels.
• Ensure all digital content aligns with Lourdes Universitys brand voice mission and values.
• Manage and update the universitys website and digital assets to keep content fresh accurate and engaging.

2. Social Media Strategy and Management:

• Oversee and maintain the universitys social media presence on platforms such as Facebook Instagram Twitter LinkedIn TikTok and YouTube.
• Develop a social media calendar and strategy to drive engagement and increase followers while supporting admissions academic programs student life and alumni relations.
• Monitor social media interactions respond to inquiries and engage with followers in a timely and professional manner.
• Analyze and report on social media performance providing insights and recommendations for improvement.

3. Digital Campaigns and Advertising:

• Assist in the creation and of digital marketing campaigns aimed at increasing awareness engagement and conversion (e.g. inquiries applications donations).
• Manage paid advertising efforts (Google Ads Facebook Ads etc. including budget management audience targeting ad creation and campaign optimization.
• Track and report on campaign performance utilizing analytics to adjust strategies and improve results.

4. Analytics and Reporting:

• Utilize web and social media analytics tools (Google Analytics social media insights etc. to track digital performance.
• Generate regular reports on website traffic social media engagement and the effectiveness of digital marketing campaigns.
• Analyze data to inform decisionmaking and optimize future digital media strategies.

5. Collaboration and CrossDepartmental Support:

• Work closely with the marketing communications admissions and advancement teams to ensure consistency in messaging and that digital media efforts align with universitywide goals.
• Provide digital content support for campus events academic departments and student organizations ensuring a cohesive and integrated digital presence.

6. Trend Monitoring and Innovation:

• Stay uptodate with the latest trends in digital media social media algorithms and emerging technologies to ensure Lourdes University remains at the forefront of digital marketing.
• Recommend new tools platforms and strategies to enhance the universitys digital engagement and online presence.

7. Other Duties:

• Perform other digital media and marketing duties as assigned by the Director of Marketing and Communications.

Education:

• Bachelors degree in Digital Media Marketing Communications Public Relations or a related field.

Experience:

• 12 years of professional experience in digital media social media management content creation or digital marketing.
• Experience in higher education marketing or working with a nonprofit organization is a plus.

Skills & Abilities:

• Strong knowledge of social media platforms (Facebook Instagram Twitter LinkedIn TikTok YouTube etc. and content management tools.
• Proficiency in graphic design software (Adobe Creative Suite Canva etc. and video editing software (Final Cut Pro Adobe Premiere etc..
• Familiarity with web design and content management systems (WordPress HTML/CSS).
• Strong writing editing and proofreading skills with an eye for detail.
• Ability to manage multiple projects simultaneously prioritize effectively and meet deadlines.
• Knowledge of SEO best practices and website optimization techniques.
• Experience with Google Analytics social media analytics tools and email marketing platforms (e.g. Mailchimp Constant Contact etc..
• Creative proactive and able to work independently or as part of a team.

Working Conditions:

• Fulltime 12month position.
• Occasional evening or weekend work may be required for special projects or events.