Digital Insights Manager
Digital Insights Manager
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Job Description
Digital Insights Manager
Location: Spain/Portugal hybrid
Job Overview:
As part of the exUS OneKey digital team you will be responsible for the codevelopment of a tracking framework across marketing campaigns and web events. The development of digital behavioral insights data infrastructure and the creation of actionable custom persona building. You will work on developing pharmarelevant segmentation criteria.
You will lead the piloting of the required digital softwares (CDP DMP Tag management Identity graph) and bridge new data assets to existing ecosystems and participate in the creation of an identity resolution framework.
Resposibilities:
- Manage and support the effective delivery of behavioral insights projects
- Collaborate with team members to build data pipelines and implement both batch and realtime event
- CrossDepartment collaboration: Liaise with Product and operation teams to identify needs define tracking requirements and propose solutions.
- Implement strategy to ensure insights are actionable for customer engagement projects
- Building of new data layers or piloting their build in relationship with countries
- Lead efforts and processes for persona building
- Collaborating with the sales teams to identify and bring to market new research and data products
- Support bids related to behavioral insights
- Track and report on key performance indicators (KPIs) related to insight generation and utilization
- Collaborate with internal teams and data sources to aggregate more data layers
- Introduce governance processes develop project documentation and provide regular progress reports
Requirements:
- Experience in data analysis modeling and architecture. Excellent SQL skills.
- Experience in piloting Martech and adtech platforms such as CDP DMP Google Analytics Adobe Salesforce
- Worked previously in adtech topics (i.e: identity resolution cookieless etc)
- Knowledge or experience of data visualization is a plus (e.g.; Datorama Power BI Tableau Access etc.
- Experience in data and insights driven marketing environment with a strong understanding of the Marketing Technology stack including Marketing automation Personalization Segmentation Analytics tools and tag management systems.
- Experience in product ownership
- Evaluation of gap analysis
- Technically astute with the ability to translate potentially complex ambiguous problems into easy to consume narratives.
- Structure datasets in various layers of data platform.
- Prepare data for use cases by creating governed Business projects.
- Codesign analytics tools with functional Product Owner and IT to leverage the structured d
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at .
At IQVIA we believe that diversity inclusion and belonging empower our mission to accelerate innovation for a healthier world. We create a culture of belonging by valuing the perspectives of all talented employees worldwide and providing them with the opportunity to power smarter healthcare for everyone everywhere. When our talented employees bring their authentic selves and their diverse experiences to work they enable us to accomplish extraordinary things. Multifaceted thought processes spark innovation. Multitalented collaboration harnesses innovation to deliver superior outcomes.
Required Experience:
Manager
Employment Type
Full-Time
