Join us on our mission to make a better world of work.
Culture Amp is the worlds leading employee experience platform revolutionizing how 25 million employees across more than 6500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement drive performance management and develop highperforming teams. Powered by people science and the most comprehensive employee dataset in the world the most innovative companies including Canva On Asana Dolby McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US UK Germany and Australia. Culture Amp has been recognized as one of the worlds top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.
About the Role:
We are seeking a strategic and resultsdriven Senior Director of Sales Development to lead our 45strong Global Sales Development Representative (SDR) team across the UK Germany US and Australia. This leader will drive the development and of a highimpact allbound new logo sales development strategy while also expanding engagement within existing customer accounts.This role requires a blend of strategic oversight leadership and handson to ensure SDR initiatives directly contribute to pipeline growth revenue acceleration and market expansion. You will work closely with Sales Marketing Product Marketing and Revenue Operations leadership to align SDR strategy with broader company objectives ensuring seamless lead qualification and conversion into sales opportunities.Expected Travel:
This is a global role requiring approximately 30 travel for onsite team coaching strategy alignment and collaboration with regional leadership.
Key Responsibilities
Strategic Leadership &
- Lead coach and mentor global SDR leaders and teams across the UK Germany US and Australia to consistently exceed pipeline generation targets and KPIs.
- Develop and execute a comprehensive allbound strategy seamlessly integrating inbound and outbound sales development approaches.
- Align SDR strategy with revenue goals by closely collaborating with Sales Marketing and Customer Success leadership to drive pipeline conversion and ARR growth.
- Partner with Product Marketing to refine SDR messaging ensuring valuedriven outreach that resonates with target personas.
- Own the weekly pipeline forecast and lead biweekly pipeline calls with Sales to drive visibility accountability and forecasting accuracy.
Data AI and Technology Optimization
- Leverage AIdriven insights and intent data from tools such as 6sense UserGems and Outreach combined with dynamic target account methodologies to optimize lead targeting and engagement strategies.
- Integrate AIpowered tools to enhance SDR workflows automation and proficiency improving efficiency and conversion rates.
- Continuously analyze and refine SDR outreach strategies using AIdriven analytics intent data and engagement insights to maximize lead conversion.
- Evaluate and implement emerging AIbased sales technologies to streamline workflows improve SDR effectiveness and enhance predictive lead scoring.
Process Improvement & CrossFunctional Collaboration
- Continuously enhance SDR processes to improve efficiency scalability and alignment with Sales and Marketing ensuring seamless opportunity progression through the sales funnel.
- Collaborate crossfunctionally with Sales Marketing and Revenue Operations to ensure seamless opportunity handoff timely followup and consistent communication.
- Drive operational excellence ensuring highquality lead qualification and seamless pipeline progression to accelerate sales velocity.
Talent Development & Culture Building
- Implement robust training and development programs to elevate SDR skills productivity and performance including AIdriven coaching and enablement tools.
- Champion a culture of learning and innovation fostering continuous improvement through peer coaching best practice sharing and professional development programs.
- Implement career progression frameworks to develop SDRs into future Account Executives Sales Leaders or other GTM roles.
- Act as a visible leader within the company driving SDR engagement motivation and connection to the broader business mission.
Key Success Metrics
- Pipeline Contribution: of qualified pipeline generated by SDRs per quarter.
- Conversion Rates: Leadtoopportunity and opportunitytoclosedwon improvements.
- SDR Productivity: Outreach activity engagement rates and efficiency gains from AIdriven automation.
Qualifications
- 10 years of experience in sales development with at least 5 years in a leadership role within a B2B SaaS environment.
- Proven track record of building scaling and optimizing highperforming inbound and outbound SDR teams.
- Experience in sales and pipeline generation for business application software such as Human Capital Management Customer Relationship Management Finance or Enterprise Resource Planning is required.
- Demonstrated ability to develop and implement datadriven strategies that drive sustained pipeline growth.
- Experience leading and managing global teams across multiple regions ensuring alignment while adapting to local market dynamics.
- Experience leveraging AIpowered sales technologies to enhance SDR efficiency prospecting accuracy and engagement effectiveness.
- Strong analytical mindset with expertise in translating performance data into actionable sales development improvements.
- Exceptional leadership coaching and communication skillsable to inspire teams align crossfunctional stakeholders and drive .
- Deep understanding of sales technologies including Salesforce Outreach ABM platforms like 6sense AIdriven sales engagement tools and data enrichment/analytics platforms.
- Experience partnering with Revenue Operations Sales and Marketing to streamline workflows and maximize GTM efficiency.
- Excellent presentation and listening skills with the ability to engage effectively with senior management and Clevel stakeholders.
This role is ideal for a strategic thinker and handson leader who is passionate about sales development AIdriven innovation and pipeline generation. If youre ready to drive significant growth scale a worldclass SDR function and make a lasting impact on a multiproduct multisegment business we want to hear from you.
We believe that our employees are the heartbeat of our success. Were committed to fostering a work environment that truly cares for and develops its people and creates lasting positive impact. In addition to providing a competitive compensation package some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs coaching and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly companywide shutdown day in each region to to collectively pause reset and focus on restoration and rest without having to tap into individual vacation time
- Extended yearend breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally we dont just focus on our internal community; we believe in creating a better world of work for all. Were committed to diversity equity and inclusion with Employee Resource Groups and ally communities in place.
We have a strong commitment to AntiRacism and endeavor to lead by example. Every step we make as a business towards antiracism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to AntiRacism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if youre interested: wed love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply as part of your application we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustmentsdue to a disabilityto complete the online application or to participate in the interview process please contact com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy hereor contact.