drjobs Digital Marketing Strategist

Digital Marketing Strategist

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1 Vacancy
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Job Location drjobs

Edina, MN - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

JOB OBJECTIVE
The Digital Marketing Strategist will be responsible for implementing and optimizing digital marketing
campaigns that drive lead generation engagement and conversion. The role will focus primarily on paid
advertising and lead generation strategy while also providing broad support across marketing functions
including social media content creation and more. The Digital Marketing Specialist will serve as a subject
matter expert in digital strategies striving to optimize lead generation and customer conversion through
various digital media campaigns.

ESSENTIAL FUNCTIONS
Lead and optimize paid advertising campaigns across Google Ads LinkedIn Ads and other platforms.
Monitor and maintain the paid channels to provide weekly performance reports including data on
website traffic email open rates social media engagements and content performance.
Utilize Hubspot and Salesforce for CRM management and marketing automation.
Develop and execute strategies for lead generation and audience engagement.
Manage and maintain WordPress updates and content as needed.
Assist in writing strategizing and producing compelling content for social posts and blog content to
help increase and grow our digital audience.
Support the creation of marketing materials including case studies and email campaigns.
Design and edit visual content using Canva.
Assist with video content creation for marketing initiatives.
Coordinate and support webinars
Work collaboratively across teams

REQUIREMENTS
35 years of B2B digital marketing experience (SaaS experience a plus)
2 years of related experience in Paid Advertising successfully building campaign
Experience with CRM systems (Hubspot Salesforce)
Strong analytical ability to interpret data and insights; identify trends and deliver recommendations
Ability to work efficiently in a fastpaced environment with a sense of urgency
High attention to detail and produces highquality output.
Selfstarter independent quick and continuous learner
Excellent verbal & written communication skills able to craft communications

Required Experience:

Senior IC

Employment Type

Full-Time

Company Industry

About Company

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