Content Marketing Manager
Content Marketing Manager
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£ 35000 - 45000
1 Vacancy
Job Description
Help redefine content marketing for the UKs most overlooked but fastestgrowing audience.
Were SO Home a bold fastmoving techpowered startup on a mission to revolutionise how the 65 population in the UK finds housing finance and lifestyle support. Were building a brand that empowers older people and their families with knowledge tools and trusted options and we need a Content Marketing Manager to bring our story to life.
This is your chance to lead a content strategy with real meaning producing highvolume highimpact work that fuels lead generation boosts conversions and speaks directly to audiences that matter.
What Youll Do:
- Create compelling highquality content across blogs email campaigns landing pages eBooks infographics videos podcasts and more.
- Tailor messaging for three core groups: older people their adult children (influencers) and professionals (advisors).
- Write content that informs nurtures converts and builds longterm trust.
- Build and manage a fastmoving content calendar in line with marketing goals.
- Produce highvolume content that doesnt sacrifice quality.
- Optimise for SEO and ensure alignment with broader campaign goals.
- Storyboard and script video content for YouTube reels and social media.
- Use AI and automation tools to scale content ideation and production.
- Collaborate closely with marketing CRM and paid media teams.
- Measure performance and continually optimise based on insights.
What Were Looking For:
- A versatile and highoutput content creator who knows how to write for different voices and platforms.
- Proven ability to produce content that drives measurable results (engagement leads conversions).
- Strong SEO knowledge and experience writing both short and longform content.
- Skilled in content design video scripting and social media storytelling.
- Fluent in tools like Canva Adobe Creative Suite and modern AIbased production platforms.
- Comfortable in a fastpaced agile environment and motivated by autonomy.
- Bonus if youve worked in financial services property or the senior market.
Why Youll Love It Here:
- Shape a content strategy that actually helps people and scales fast.
- Full ownership and creative freedom within a supportive growthfocused team.
- Competitive salary performance bonus and equity options.
- A chance to work with the latest in AI and content automation.
- Join a purposeful brand set to lead the 65 market in the UK.
Ready to write your next chapter with us
Apply with your CV content portfolio and a short cover letter. Lets build something important together.
performancerelated bonus equity options.
Employment Type
Full Time
