Product Marketing Manager Vello

As a Product Marketing Manager Velloyou will be responsible for creating a compelling narrative for internal and external audiences about our most innovative software product. You will be the expert on our customers their customers and the market overall. You will leverage those insights to enhance product positioning messaging and content that will set our product apart from the rest. You will partner with our product sales and customer success organizations to build gotomarket plans and execute those plans. You will work closely with the product team to take customer and market insights to influence roadmaps.

This is a highly crossfunctional collaborative role that will move across our various software products and throughout the broader IDEXX team. You should be a master storyteller who can get internal and external teams excited about what we are building. Ideally you thrive in a startup environment but also have the polish and patience to navigate some inevitable corporate aspects to building inside of a large organization. This role reports to our Associate Director Product Marketing for Vello.

IDEXX Veterinary Software is the fastest growing part of IDEXX with technology platforms that help veterinary practices run their businesses. If you are in the veterinary world you know that IDEXX is a global leader in pet healthcare innovation with diagnostics software and data solutions for practicing veterinarians around the world. If you live in Maine you know that IDEXX is one of the largest employers in Maine with a reputation for being active in the community. But if you arent in the industry and you dont live in Maine you might not have heard of us but once you do youll be as excited as we are.

At IDEXX you can work on software that impacts millions of pets around the world. Where else can you have the stability of working as a global member of the S&P 500 improving the lives of pets and getting to work on exciting new software with smart people who are genuinely nice We are scientists developers product managers strategists marketers and business development people that care about doing great work with great people.

We serve tens of thousands of practices around the world with software that helps vets manage their practice interpret diagnostic results refer patients to specialty hospitals and communicate with millions of pet owners. We are quite literally at the center of the work veterinarians are doing every day.

Heres how youll make an impact:

• Product Messaging & Positioning:Develop differentiated product positioning and messaging strategy based on customer understanding competitive intelligence and market insights.
• Voice of the Customer and Market:Be the expert on our customers and the competitive market uncovering insights that lead to breakthrough messaging accelerated service adoption & differentiated GTM tactics. Work with internal research teams to support insight gathering.
• Sales Enablement:Support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets product toolkits battle cards etc. providing insight & direction on what customers needs are.
• GTM Planning & :Deliver gotomarket plans for new feature development crafting clear & measurable GTM strategy goals and KPIs.
• Customer Content Development: Partner with the content team to develop an annual calendar of product content including articles case studies blog posts webinars that can be used by teams for demand gen.
• Collaborate and Manage Stakeholders: inspire and connect with crossfunctional teams both inside the software organization and across IDEXX.
• Thought Leadership: Act as a thought leader for the platform internally & externally including speaking engagements webinars and articles.

What you need to succeed:

• 7 years of experience in product marketing ideally in SaaS organizations. Extra points for experience in both small business and corporate customers.
• Bachelors Degree in a related field (i.e. Business Communications Marketing Science etc.; or an equivalent combination of education and work experience.
• Experience in both B2B and B2C preferred as there are elements of both to the product platform you will be supporting.
• Appetite for a fastmoving collaborative environment. This role requires you to work across functions and departments and deliver on deadline.
• Extensive experience in positioning and messaging leading product launches and creating content and collateral. Clear demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and teamoriented disposition with the ability to influence key stakeholders foster collaboration and drive results across crossfunctional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical .
• Selfstarter with ability to manage a variety of large programs and deliverables at once.
• Love of animals helps but is not required.

Position Location Boston area or Westbrook ME preferred though your work will be hybrid.

Why IDEXX

Were proud of the work we do because our work matters. An innovation leader in every industry we serve we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy to ensure safe drinking water for billions and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10000 talented people.

So what does that mean for you We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery.At IDEXX you will be supported by competitive compensation incentives and benefits while enjoying purposeful work that drives improvement.

Lets pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women people of color LGBTQ individuals people with disabilities members of ethnic minorities foreignborn residents and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race color creed sex sexual orientation gender identity or expression age religion national origin citizenship status disability ancestry marital status veteran status medical condition or any protected category prohibited by local state or federal laws.