E-Commerce Channel Manager
E-Commerce Channel Manager
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Salary Not Disclosed
1 Vacancy
Job Description
ECommerce Channel Manager
The channel manager will be responsible for leading and developing market and account strategies and promotions that drive sales and market share growth. This includes developing a crossfunctional vision with short and longterm strategic channel objectives and executing plans to achieve those objectives. The role acts as a liaison between internal functions and external customers and sales teams to set market and account strategies and manage .
Strategic Planning:
Harmonize sales and marketing plans and budget
Develop and execute channel strategies aligned with the companys overall strategic roadmap
Oversee strategic initiatives with key Ecommerce channels
Coordinate and oversee the customer line review process with Sales Finance Brand and Product teams
Improve profitability by working crossfunctionally with AME Engineering and Product teams
Merchant Mindset:
Meet with top channel partners to understand their initiatives and programming requirements and develop action plans
Lead develop and execute an annual promotional calendar to maximize revenue working crossfunctionally with Sales Finance Brand Product and Ecommerce teams
Implement processes and best practices to align with evolving channel partner requirements
Manage promotional pricing and price increases to avoid crosscustomer conflicts and maximize profits
Assist product teams with market research mix analysis and competitive insights
Product Lifecycle Planning:
Actively manage customers promotional inventory and ad spend
Oversee Excess & Obsolete process and identify sales opportunities/channels for derivatives
Work with Product Engineering and Sales teams to ensure accurate pricing for new product introductions and price changes
Proven Analytic Ability:
Develop reporting tools and disseminate data findings and insights to evaluate performance.
Track and communicate the effectiveness of promotions merchandising and competitive activities
Prepare business insight reports to leverage synergies between ecommerce accounts using systems such as MySamm vendor portals etc.
Monitor online activity to ensure Hunter leads with worldclass content that supports sales growth
Utilize Google Analytics and SEO/SEM best practices to optimize performance and drive growth
Product Launch Excellence:
Collaborate with Sales Product Industrial Design and Engineering to identify channel gaps and promotional opportunities
Develop consumerfriendly promotions that maximize sales and brand recognition
Ensure product content and specifications are aligned with promotional efforts
Work with Brand and Design teams to enhance product launch materials and messaging
Education/Experience Requirements
BA required; MBA and related Merchant Sales or Channel Marketing experience preferred
Prior pricing and/or market analysis experience preferred
Indepth knowledge of Salsify (writing formulas pulling reports adding properties/fields) preferred
Experience developing longterm strategies in B2B or B2C environments preferred
Special Qualifications or Skills
Ability to develop strong relationships with internal and external teams
Proven ability to manage crossfunctional teams in a fastpaced environment
Strong organizational time management and deadlinedriven skills
Strong business acumen and willingness to challenge the status quo
Detailoriented with the ability to manage multiple projects simultaneously
Exceptional written and verbal communication skills
Selfmotivated with strong administrative skills and the ability to work both independently and as part of a team
Proficient in Microsoft Office products SaaS and vendor portal systems
Willingness to travel up to 30 including overnight and possibly some weekend work
Ability to work within set budgets
Ability to lift 50 lbs. and work on a ladder
Mechanical aptitude and basic understanding of electricity
Required Experience:
Manager
Employment Type
Full-Time
